During the San Jose Sharks historic Stanley Cup playoff run, fans donated more than $55,000 to support the Sharks Foundation’s Beard-A-Thon fundraiser. Funds raised will benefit the Alisa Ann Ruch Burn Foundation (AARBF) and its mission to preventing burns and fires and providing services to those who have been affected by a burn injury.
Beard-A-Thon funds were raised through various fan-fueled platforms, including various in-game events and promotional items, online donations to their favorite Sharks player’s postseason beard and growing a playoff beard of their own for pledged donations.
During nearly every Sharks home playoff game, the Foundation hosted a Brews & Beards tent at the Sharks pre-game street rally, raising close to $40,000. MillerCoors and DBI donated the beer which was sold for $5 apiece.
Fans also received various promotional items to support Beard-A-Thon with their beer purchases during each round. The promotional items featured some of the Sharks most famous beards – a promotional Brent Burns paper beard, Burns and Joe Thornton “I ♥ Beards” sunglasses and a set of Burns, Thornton, Patrick Marleau and Joe Pavelski emoji beard koozies. The koozies are still available for purchase and for a $40 donation two sets of koozies can be mailed to you (while supplies last). Please contact firstname.lastname@example.org for more information.
At every Sharks home playoff game the Sharks Foundation hosted an in-game auction and featured an auction item of the night with proceeds benefitting AARBF. During 12 home games the Foundation raised a total of $6,000.
Fans that grew a playoff beard alongside their favorite players on the Beard-A-Thon website had the ability to create a fundraising page to document their growth and ask friends and family to support them throughout the team’s journey to the Stanley Cup. Fans could also pledge to support their favorite player on the page. Donations made through the Beard-A-Thon website brought in more than $2,000.
All other funds for Beard-A-Thon were raised through individual donations to AARBF.
The Sharks Foundation would like to thank Sharks fans for contributing to this season’s record-breaking Beard-A-Thon efforts. The Alisa Ann Ruch Burn Foundation would also like to extend its gratitude for the support and awareness raised for its organizations during the postseason.
AARBF is a California based non-profit organization dedicated to preventing burns and fires and providing services to those affected by a burn injury. AARBF brings together health care providers, firefighters, emergency workers, burn care professionals, burn survivors and others to enhance the quality of life for burn survivors and to make burn injuries a thing of the past. To learn more about the Alisa Ann Ruch Burn Foundation, visit www.aarbf.org.