"The Sharks brand is extremely strong and, with a highly desirable audience, we can offer partners significant value to meet their business objectives," said Brian Towers, Vice President, Sales & Service, for the San Jose Sharks. "Based on their track record of success, both with the Sharks and in the Bay Area, we are confident that PIVOT Marketing Agency will be able to effectively deliver that message to prospective partners in innovative ways while putting us on a path for long-term growth. Having an integrated relationship aligns with our Teal Together mindset and we look forward to a successful partnership together."
Over the past several years, the Sharks have made it a priority to develop strategic partnerships with organizations who, like the Sharks, are both innovators and experts within their respective fields. Current team partners include industry leaders like SAP, Kaiser Permanente, Zoom, and Western Digital, organizations with a strong global identity who also maintain a commitment to making a positive impact within the local community.
"Sharks are a first-class organization and one of the strongest professional sports brands in the Bay Area entertainment landscape. Given PIVOT's experience in the Bay Area and specifically, Silicon Valley, coupled with our familiarity with the Sharks brand, makes this unique working relationship a natural fit" said Ben Shapiro, Founder & CEO at Pivot Agency. "With the forward-thinking vision of the Sharks' new leadership team, we are excited to find innovative ways to expand Teal Together mindset to the corporate community in the form of corporate partnerships."
This is not the first time that the Sharks and PIVOT have worked together. In 2016, the Sharks and PIVOT partnered to secure a naming rights deal for the Sharks public ice facilities in both San Jose and Fremont. The multi-year partnership included prominent signage on the exterior and interior of each building along with a name change to both venues. That same year, the Sharks and PIVOT teamed-up to secure a naming rights deal for the club level at
SAP Center at San Jose
which also included branding on the venue's ticket check-in kiosks as well as sponsorship of the popular "This is Sharks Territory" marketing campaign.
The current partnership between the Sharks and PIVOT Agency has already begun with PIVOT to be in market by February.
