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New Custom Gear for Sharks Guitarist

by San Jose Sharks Staff / San Jose Sharks
Right wing Devin Setoguchi is like any other National Hockey League player. His skates are custom fitted. His stick and blade pattern are contoured to his specifications. Even his gloves have his last name imprinted on the cuff.

Professional guitarists are the same way. Like professional hockey players, their instrument is customized – from the shape and paint job on the body to the strings they strum on to perform in front of audiences or in the recording studio.

Setoguchi’s guitar playing skills will never match some of the greats. “I started playing hockey when I was three,” he said. “I’m sure if I started playing guitar when I was three I’d be a lot better than I am now.”

But Setoguchi, who started playing while in junior hockey and now jams for fun with his some of teammates and team support personnel, felt like an established musician when he was recently presented with a custom electric guitar by Halo Custom Guitars in Cupertino.

Setoguchi's custom guitar designed by Sharks creative services manager Derik Green.
“I’m really excited,” said Setoguchi, whose guitar playing has been featured on Comcast SportsNet California’s “SharkByte.” “They did a great job.

“I love music,” he added. “It’s a good leisure thing for me to do when I have some down time.”

Jeff Lee, Halo Custom GUitar’s general manager, came up with the idea to partner with the Sharks on a custom guitar when he attended this season’s home opener in October. “I was buying some Sharks merchandise,” Lee said, “and thought it would be a great idea to build a guitar for one of the players or for the team.”

Setoguchi’s guitar body is a Clarus style shape made out of alder, a wood known for its shock resistance. The neck is a one-piece Canadian maple wood. The strings are Dean Markley 10-46, considered one of the world’s best. Dean Markley is used by artists such as Bo Diddley, Tim McGraw and Jeff Ament of Pearl Jam.

Finally, the pick ups come from another industry leader, Seymour Duncan, whose users play for bands such as Aerosmith, Guns N’ Roses and Megadeth.

But the most visibly impressive part of the instrument is the painted design on the guitar’s body. “Being half-Japanese, we did a Samurai theme,” Setoguchi said. “My name is in Japanese (Kanji) on the bottom. I wanted to do a heritage thing.”

The actual Samurai design came from Derik Green, Sharks creative services manager. “I looked at a lot of Japanese armor throughout the centuries,” Green said. “I watched a lot of Japanese cartoons and anime to get a feel for the mask and the things you’d find on a mask and be able to flip it to a modern style.”

The painting, which took three days and used auto body paint, was done by Daneen Bronson, owner of San Jose-based Custom Paint by Daneen. Her work on motorcycle bodies has been featured in IronWorks Magazine.

“It’s killer,” said Lee of the finished instrument, which took two weeks to complete. “The color scheme is really awesome.”

Sharks fans can also own the same instrument presented to Setoguchi. Halo Custom Guitars is making a similar guitar which will be available at the Sharks Store in mid-March. Place an order by contacting the Sharks Store at 408-999-6810 or E-mail at

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