SAN JOSE - It's playoff time. The passion. The emotion. And, yes, the beards. This playoff season, San Jose Sharks fans are invited to participate in the San Jose Sharks (@sanjosesharks) playoff run by growing their own playoff beard. The San Jose Sharks Beard-a-thon® is an opportunity for fans to grow their own playoff beard , or pledge their favorite beards, and raise money for charity. Proceeds from the 2014 San Jose Sharks Beard-a-thon will benefit the Sharks Foundation (@sharkscare).
Participants in the San Jose Sharks Beard-a-thon will invite family, friends, and business associates to pledge their playoff beards. By joining the San Jose Sharks Beard-a-thon, fans pledge to maintain their beard as long as the Sharks remain in the playoffs. Fans who are unwilling, or unable, to grow playoffs beards, can also pledge a beard grower. For more information, or to enroll in the San Jose Sharks Beard-a-thon, please log onto www.beardathon.com/sharks.
Since the Beard-a-thon launched in 2009, hockey fans across the country have raised over $2.5 million for hockey related charities. All donations to the San Jose Sharks Beard-a-thon are tax deductible.
The Sharks Foundation will direct funds raised through this year’s campaign to two organizations: the Breast Cancer Angels and the American Cancer Society.
The Breast Cancer Angels, based in Southern California, offers financial and emotional support services to women and their families as they go through breast cancer treatment. Mary Nieto, mother of Sharks rookie forward Matt Nieto, was a recent client of Breast Cancer Angels when she was diagnosed with advanced breast cancer this October. To honor her continuing courageous battle, a portion of proceeds from this year’s Beard-A-Thon will be donated to Breast Cancer Angels in Mary’s name. For more information about Breast Cancer Angels please visit: www.breastcancerangels.org.
The American Cancer Society, which provides a variety of resources and services for several types of cancer including breast cancer, will be the campaign’s second beneficiary. Proceeds will specifically benefit the local chapter of the American Cancer Society located in Campbell, CA. For more information, please visit: www.cancer.org.
About the Playoff Beard
A playoff beard is the superstitious practice of a National Hockey League player not shaving his beard during the Stanley Cup playoffs. The player stops shaving when his team enters the playoffs and does not shave until his team is eliminated or wins the Stanley Cup. It is believed that the tradition was started in the 1980s by the New York Islanders. In recent years, other sports and other players have claimed the playoff beard tradition, but it is a hockey, and always will be, a hockey tradition.
About the Sharks Foundation
The Sharks Foundation is dedicated to enhancing the lives of youth and families in our community with an emphasis in the areas of Education, Health and Safety, and Character Development. The Sharks Foundation supplies emergency aid when appropriate, executes unique and relevant programming, supports the advancement of youth hockey and provides financial support and resources to organizations that enrich the lives of those in need.
The Sharks Foundation positively impacts the community in two ways: (1) implements effective programs that enhance the lives of youth and families and (2) raises funds and redistributes the money back into the community.
This year, our literacy program has helped over 36,000 students learn about the importance of reading. During the 2013-14 season, the Sharks Foundation will be providing over $1 million in support to local organizations. Since its inception in 1994, the Sharks Foundation has donated more than $7.2 million to more than 120 non-profit groups in Santa Clara County. In all, the Sharks Foundation supports tens of thousands of people each year.
As role models, we are committed to giving back to the community that so strongly supports us. To learn more about how the Sharks Foundation is helping tens of thousands of underserved children and families in our community.