Sharks sightings on the coast typically mean one thing – closed beaches. But on August 28, S.J. Sharkie and his fellow San Jose Sharks employees did just the opposite. Through the Save Our Shores
Adopt-A-Beach program, the Sharks cleaned up Cowell’s Beach in Santa Cruz and helped maintain its beauty for future visitors.
Cowell’s Beach, nestled next to the wharf and just a few yards down from the Santa Cruz Beach Boardwalk, is a popular spot among beachgoers and surfers. This popularity, however, often leads to an overload of litter.
Armed with rubber gloves, garbage grabbers and trash bags, nearly 20 Sharks employees and family members carefully patrolled the beach, picking up any and all trash in sight. In the end, 42 lbs of trash was removed, including hundreds of cigarette butts, dozens of discarded clothing items and countless pieces of plastic.
“We know we have a good chance to educate folks in Santa Cruz ... but it's really hard for us to reach people who come to enjoy our beaches but aren't here on a regular basis," Laura Kasa, executive director of Save Our Shores, said. "This connects them more. And, by having the Sharks name on the [Adopt-a-Beach] sign, it lets people know that people who come here but don't live here are also stewards."
“The Sharks are committed to doing our part in keeping the environment clean,” Fan Development Manager Jeff Cafuir said. “Since a number of our athletes and front office staff are frequent visitors to the beach, it made sense to partner with an organization like Save Our Shores and their Adopt-A-Beach program.”
This was the first of three beach cleanups the Sharks are planning to hold at Cowell’s Beach. Plans are currently underway to allow Sharks fans to participate in future events. For more information on what you can do to help the environment, visit the “Green Zone
” in the “Community” section of www.sjsharks.com.