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Comcast SportsNet Bay Area Debuts as the 'Home of Authentic Bay Area Sports'

by San Jose Sharks Staff / San Jose Sharks

SAN FRANCISCO
– Bay Area sports fans now have a new home for the best local sports coverage. Comcast SportsNet Bay Area made its debut as the home of “Authentic Bay Area Sports” by re-launching in place of the former FSN Bay Area, in which Comcast purchased a majority interest last June.

Comcast SportsNet, the home for the San Jose Sharks, San Francisco Giants, Oakland A’s, Golden State Warriors, San Jose SaberCats and San Jose Earthquakes, will feature a bold new look matched by a new dedication to give Bay Area fans the most entertaining and comprehensive local sports coverage.

Jon Litner, president of the Comcast SportsNet family of networks, said, “At Comcast SportsNet, we know being a sports fan is a passionate, emotional and local pursuit. We invest in each of our markets to create the best local programming because our viewers are so invested in their teams. We welcome Bay Area viewers to our audience and look forward to introducing our unique brand of coverage.”

Comcast SportsNet Bay Area Vice President and General Manager Ted Griggs added, “The Bay Area is home to thrilling sports traditions and die-hard sports fans who demand the best. From day one, Bay Area fans will notice a dramatic difference in the way that Comcast SportsNet covers their favorite teams, and our ongoing enhancements, including original new programming and other features, reflect our continual commitment to be the source for superior local sports coverage.”

Comcast SportsNet launched at Noon on March 31st with an introductory video conveying the network’s enhanced commitment to local fans. Comcast SportsNet kicked off the 2008 baseball season with live pregame coverage of the Giants-Dodgers game and coverage of the Comcast SportsNet re-launch festivities at AT&T Park, followed by live coverage of the game at Dodger Stadium.

From the moment Comcast SportsNet debuted at Noon on March 31, the network’s programming was distinguished by new features that enhance the network’s sports coverage and the viewing experience. Comcast SportsNet is introducing new animated 3D motion graphics to dynamically present updates, scores and other statistics, complemented by a new red, white and blue logo. The new on-air look is accompanied by exclusive new music and sound effects that underscore the drama and energy of live sports. Comcast SportsNet’s new look incorporates the network’s unique identity and the individual personalities of each team.

In conjunction with the on-air changes, Comcast SportsNet is launching a comprehensive marketing campaign to introduce the network’s new identity to Bay Area sports fans. Developed with BBDO, the campaign features the tagline “Authentic Bay Area Sports” positioning the network as the premier destination for reliable, timely and entertaining coverage. The campaign will be visible on television, online, radio, billboard and print advertising throughout the Bay Area.

Comcast SportsNet also announced plans to introduce locally-produced daily original programming, including the region’s most comprehensive live daily sports coverage. Comcast SportsNet will add in-depth news coverage and a sports talk show featuring lively debate, informed opinion and colorful analysis. Comcast SportsNet’s programming will increasingly be available in the crisper format of HDTV and with the enhanced flexibility of Video on Demand. Show titles and hosts will be announced this fall when a detailed programming schedule will be released.

About Comcast SportsNet Bay Area
Comcast SportsNet Bay Area reaches nearly 4 million households in Northern California and Northern Nevada. Comcast SportsNet Bay Area's programming includes San Jose Sharks hockey, Oakland Athletics and San Francisco Giants baseball, Golden State Warriors basketball, San Jose SaberCats football, and San Jose Earthquakes soccer.

Comcast SportsNet operates 10 sports networks that cover more than 2,400 live sporting events annually and deliver comprehensive sports news and analysis to nearly 40 million cable and satellite homes. Comcast SportsNet’s networks are: Comcast SportsNet Bay Area, Comcast SportsNet Chicago, Comcast SportsNet Mid-Atlantic, Comcast SportsNet New England, Comcast SportsNet Northwest, Comcast SportsNet Philadelphia, Comcast SportsNet West, SportsNet New York, The Mtn. – MountainWest Sports Network, and CSS. These networks provide live game coverage of 18 professional teams as well as college, minor league and other sports. For more information see ComcastSportsNet.com.


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