For the first time ever, the NHL All Star Fan Balloting process will be entirely digital. From Nov. 15 through Jan. 2, fans around the world can “CLICK TO VOTE” for the Eastern and Western Conference All-Star starters for the 2007 NHL All-Star Game online at NHL.com and through Bell cell phones.
COLD-fX, the Official Immune Enhancer of the NHL and NHLPA, is the Title Sponsor and 2K Sports, a leading publisher of current and next generation sports video games including NHL 2K7 featuring San Jose Sharks center Joe Thornton
, is the Presenting Sponsor. NHL 2K7 is playable on PlayStation.
NHL legend and 16-time NHL All-Star Mark Messier will be the official spokesperson for COLD-fX / NHL All-Star Fan Balloting, Presented by 2K Sports. Messier will promote the “CLICK TO VOTE” campaign, which will be featured across the NHL All-Star Fan Balloting print, radio, online and wireless advertising platform.
In another NHL All-Star Fan Balloting first, NHL broadcast partners VERSUS (U.S.), CBC, RDS ( ) and the North American Sports Network (NASN) will partner with the NHL to deliver a comprehensive and global on-air presence to All-Star Fan Balloting. Each broadcast partner will provide unique, in-game “CLICK TO VOTE” features, broadcast promos and online direct links to the NHL All-Star Fan Balloting section on NHL.com.
“NHL fans have always enjoyed voting for the NHL All-Star starting lineup. A completely digital platform now enables our fans all over the world to interactively engage in All-Star Fan Balloting at anytime,” said Ed Horne, President, NHL Enterprises.
All-Star Fan Balloting on NHL.com will feature an interactive ballot, showcasing players with video clips, photos and virtual video game highlights created by 2K Sports. Residents of the and who vote will be able to register for a chance to win a trip for two to the 2007 NHL All-Star Game. As part of the sweepstakes, sponsored by COLD-fX, Messier will meet the winner and a guest at the NHL All-Star Game.
NHL Member Clubs will activate local “CLICK TO VOTE” campaigns, supporting their balloted players.
The 2007 NHL All-Star Celebration hosted at the American Airlines Arena in Dallas will feature live national broadcasts of the Dodge Nitro/NHL SuperSkills event on Tuesday, Jan. 23 and the NHL All-Star Game on Wednesday, Jan. 24 on VERSUS in the and CBC and RDS in starting at 8 p.m., ET. NHL RADIO on Westwood One will provide exclusive, national radio coverage in the and , while Sirius Satellite Radio and XM Satellite Radio each will provide radio play-by-play coverage of the game.