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Sens at home on the Team

by Rob Brodie / Ottawa Senators
For a decade now, it’s been a comfortable radio home for the Ottawa Senators and their fans.

And that won’t be changing anytime soon.

The Senators announced today that they’ve reached agreement with the Team 1200 on a multi-year extension of their contract to provide English-language radio broadcasts of the National Hockey League team’s games.

A 10-year deal between the parties expired after the 2007-08 season.

Keeping the Senators’ broadcasts on the Team 1200 simply made good business sense, said Roy Mlakar, the club’s president and CEO.

“What we’ve established (over the past decade) is that there’s a hockey place to go to on the (radio) dial,” said Mlakar. “Hockey has dominated the Team 1200 since we’ve been there.”

Actually, it was Senators hockey that, in great part, allowed Rawlco Communications to get the station – then known as Ottawa Sports Radio – on the air back in 1998. The original rights deal with the Sens was announced the same day as the birth of the station, which was rebranded as the Team 1200 after Rawlco was purchased by CHUM Radio.

CHUM is now owned by CTV Globemedia Inc., and Mlakar said the latest switch in ownership lengthened the negotiation process.

“We were dealing with new lawyers, new people and it took longer,” he said. “But it was really only a matter of time before the multiple-year extension was announced.”

The wait was worth it for the Team, too.

"CHUM Radio Ottawa is very excited about extending our partnership with the Ottawa Senators," said Chris Gordon, president of CHUM Radio. "With play-by-play of every game and wall-to-wall Senators coverage, the Team 1200 is the radio home of hockey in the capital."

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