OTTAWA - The Ottawa Senators (@Senators) and Metro Ford Dealers of Ottawa announced today a new multi-year partnership that will feature a number of fan and corporate engagement activations at games, concerts and shows at Canadian Tire Centre.
As part of this partnership Metro Ford Dealers of Ottawa become the official Automotive Promotional Partner of the Richcraft Live Event Series at Canadian Tire Centre. This includes in-arena promotional assets, Ford vehicles on site and four seats in the brand new Richcraft Live VIP Section.
"The Metro Ford Dealers of Ottawa support our local community organizations and what better organization is there to be associated than with the Ottawa Senators," said Les Bell, president of the Metro Ford Dealers of Ottawa. "This city has a passion for hockey and live events and our partnership will provide our collective fans a unique opportunity to engage with Ottawa Senators hockey and amazing entertainment at Canadian Tire Centre."
In addition, the Metro Ford Dealers of Ottawa and @TheFordSuperFan have 90 tickets in the all-new Ford Tailgater Zone, a redesigned fan experience suite in the 400-level of Canadian Tire Centre, for 14 home games and 14 concerts. Fans who engage with the Metro Ford Dealers of Ottawa and follow @TheFordSUPERfan on Twitter, Facebook or Instagram will have the opportunity to win exclusive access to these seats.
The deal with the Metro Ford Dealers of Ottawa reaches far in scope and also will result in a renaming of the Gate 3 entrance as the Ford Gate. This will feature specific and unique Ford branding as well as a location where promotions vehicles will be on site promoting @TheFordSuperFan activation.
"Having the Metro Ford Dealers of Ottawa as a partner is a win-win in the true sense of the phrase," said Mark Bonneau, Senators' senior vice-president of corporate strategy and sales. "Not only do the Senators have the opportunity to work with one of the most widely-know automotive brands on a corporate and sponsor level, but this partnership will have many activations that will engage and delight fans of both hockey and entertainment. Partnerships like these that benefit all involved really showcase how a sports and entertainment brand like ours can be diverse and engaging to meet a whole new audience of fans and category of sponsor."
Visit the Senators website: www.ottawasenators.com
Engage with the Senators on Twitter: @Senators
Like the Senators on Facebook: www.facebook.com/ottawasenators
Follow the Senators on Instagram: senators
Engage with The Ford Super Fan on Twitter: @TheFordSuperFan
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