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News Release: Senators, Molson Coors Canada to introduce the Molson Canadian Fan Deck to Canadian Tire Centre

by Staff Writer / Ottawa Senators

OTTAWA – The Ottawa Senators (@Senators) and Molson Coors Canada announced today that they have extended their partnership through the 2020-21 season. As the first activation in this partnership’s extension, the parties are proud to announce that the starting in 2016-17, Canadian Tire Centre will be renovated to add the Molson Canadian Fan Deck, a dynamic new gathering area for fans to enjoy Senators hockey.

In addition to the Molson Canadian Fan Deck, it was announced today that Molson Canadian will be one of the premiere presenting sponsors of the Ottawa Senators 25th anniversary season in 2017. This year-long celebration will feature many special events, with specific details to be announced in the future. Along with the Senators 25th anniversary, 2017 will mark our country’s 150th anniversary, the 125th anniversary of the Stanley Cup and the centennial of the National Hockey League.

The Molson Canadian Fan Deck will allow fans to enjoy the luxury of exclusive premium seating with in-seat service and a unique social atmosphere. The Molson Canadian Fan Deck’s social and interactive bar will become a space where fans can gather to enjoy the live Senators hockey experience at CTC while networking with other fans, friends, colleagues, clients or prospects in a casual arena setting. Located in sections 214, 215 and 216 in the visiting end of Canadian Tire Centre, the Molson Canadian Fan Deck will be composed of 264 seats, split between Bar Top Loges, VIP Seats and Suites.

“Last year we invested heavily in making major renovations to Canadian Tire Centre including the addition of Club Bell,” said team owner and chief executive officer Eugene Melnyk. “One of our ongoing priorities is to enhance the in-arena fan experience every chance we get. We are proud and exceptionally excited to be extending our partnership with Molson Coors Canada where initiatives like the Molson Canadian Fan Deck will showcase their leadership in experiential marketing.”

“Like the Senators, we love bringing people together to enjoy Canada's game," said Molson Coors Canada president and CEO Stewart Glendinning. “We have an exciting history across Canada of creating memorable fan experiences with great beer and hockey and look forward to having Sens fans experience the Molson Canadian Fan Deck for many years to come”.

For full renderings of the new Molson Canadian Fan Deck, visit Construction at Canadian Tire Centre is currently underway, with completion ready before the Senators home-opening game in October 2016.

This new agreement will also see the Molson Canadian Sens Army Headquarters expand into Gatineau and Western Quebec with experiential and on-site activations, providing Senators fans in the area locations to cheer on the team throughout the season.

The Senators’ legacy partnership with Molson Coors, which began more than 25 years ago, has played a key role in the club’s community and marketing programs and is based on a collaborative vision to engage and celebrate Canada's game with the great fans of the Ottawa-Gatineau region.

About Molson Coors Canada:

Molson Coors Canada is the Canadian division of Molson Coors Brewing Company, a global brewer with operations in Canada, the U.S., U.K. and Asia. We proudly offer some of the most popular brands in Canada with an award-winning brand portfolio which includes Molson Canadian, Coors Light, Molson Canadian Cider, Pilsner, Rickard's, Mad Jack and Molson Canadian 67. Molson Coors Canada also partners with Heineken N.V. to offer such global brands such as Heineken, Strongbow, Dos Equis and Newcastle Brown Ale in Canada.

Molson Coors Canada employs 3,000 Canadians, operates seven breweries, including boutique breweries Creemore and Granville Island, and invests in communities from coast-to-coast through its various charitable initiatives and sports and entertainment sponsorships. Molson Coors Canada is committed to promoting its products and events in a responsible manner as part of an active, healthy lifestyle.

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