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News Release: Senators launch Grow the Game minor hockey program

by Staff Writer / Ottawa Senators

OTTAWA – The Ottawa Senators (@Senators), in conjunction with Hockey Eastern Ontario and Hockey Outaouais along with the Ottawa Senators Foundation, announced today that the team will augment its focus on encouraging area children to play, and stay involved in, local minor hockey through the launch of the Grow the Game program.

With recent trends indicating that registration totals in minor hockey have become stagnant in the region, the Senators are revisiting their mandate of actively working with various minor hockey programs throughout the National Capital Region in an effort to see and sustain an increase in enrollment.

The goal of the program is to overcome both the real and perceived barriers to entry to the game of hockey and provide the opportunity for children to experience the many benefits of the game of hockey, including an active lifestyle, learning new skills and meeting new friends.

In addition to the existing I Love to Skate, I Love to Play Hockey, Equipment for Kids and Sens Rinks initiatives, the team will unveil new and enhanced program elements in partnership with Hockey Eastern Ontario and Hockey Outaouais over the course of the upcoming minor hockey season. These program elements will include:

- A new introductory, cross-ice, Learn to Play Hockey program at the Richcraft Sensplex, featuring 1.5 hours of on-ice teaching and skill development a week with participants receiving 10 weeks of instruction for $99.

- With the assistance of the NHL and NHLPA through the Industry Growth Fund established in the current Collective Bargaining Agreement, the Senators will expand their Sens Street Senturion program that will ultimately see 35 community centres across the region (increased from 21 current centres) provided with free street hockey equipment to run a free ball hockey program.

- A value-added component to Hockey Outaouais’ MAHG program (méthode d'enseignement de hockey sur glace), which will see the Senators provide eight minor hockey associations in the Outaouais with jerseys for the program and provide the five- and six year-old children with an opportunity to participate in a fun day at Canadian Tire Centre.

- A Try-Hockey for Free program throughout the region where children will be able to borrow equipment and then be provided lessons by certified instructors at various locations free of charge.

For more information pertaining to some of the team’s current hockey development programs, please click here.

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