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News Release: Senators announce partnership with Legends Global Sales as part of arena transformation

by Staff Writer / Ottawa Senators

OTTAWA - The Ottawa Senators (@Senators) announced today a partnership with Legends Global Sales to oversee the sales execution of the premium seating experience transformation that will be coming to Canadian Tire Centre for the 2015-16 season.

“Legends is a global leader in the development of premium seating experiences, as witnessed by the partnerships with some of the most dynamic sports brands in North America, including teams in the NHL, NFL, MLB and the NBA,” said Senators senior vice-president of corporate sales Mark Bonneau. “Their recent work with the new state-of-the-art Levi’s Stadium, home of the San Francisco 49ers, really showcased to us the type of positive impact these premium seating experiences can have on a fan base and an arena. We feel strongly that this partnership and program transformation will redefine the NHL hockey experience at Canadian Tire Centre.”

Legends and the Ottawa Senators are currently recruiting a number of sales executives to drive the sales and service of these soon-to-be-announced premium seating properties. Persons interested in applying to be part of the team and this new initiative are asked to visit the Senators website at:

As part of #SensVision25 (an organizational plan leading up to the teams’ 25th anniversary), there are a number of anticipated upgrades to the arena and fan experience. The specifics of these developments are expected to be announced publicly in early November, with the physical transformation taking place in the summer of 2015.

About Legends

Legends ( has created a legacy of success, delivery and results with the icons of global sports, entertainment and business. Their passion for delivering remarkable experiences, at every occasion, has enabled them to redefine the role of a solutions provider and set a new expectation within the industry.

Legends is an industry leading sports entertainment company with multiple best-in-class disciplines including: Legends Global Planning, which provides project feasibility, project development and analytics; Legends Global Sales, which offers team owners, facility operators and athletic departments premium and individual ticket sales and service, PSL sales execution, sponsorship and naming rights capabilities, stadium/arena tours, special event sales and sales training; and Legends Hospitality, the premier provider of general concessions, premium food and beverage, catering and retail merchandise.

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