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News Release: Senators announce partnership with China’s leading global brand, Huawei

by Staff Writer / Ottawa Senators

OTTAWA – The Ottawa Senators (@Senators) announced today a partnership with Huawei, one of the world’s most popular manufacturers of smartphones. This announcement comes on the heels of Ottawa Mayor Jim Watson’s visit earlier today to Huawei’s Beijing research and development facilities. Huawei now becomes the official smartphone supplier of the Ottawa Senators Hockey Club.

“As China’s leading global brand and a company with strong ties to the Ottawa community, this partnership with Huawei represents a unique opportunity for the Senators,” said Cyril Leeder, president of the Ottawa Senators. “Huawei becomes the first Chinese corporation to partner with the Senators, which we see as an important step for our organization as our brand continues to become an ideal fit for international business. In particular, our national reach and portfolio of promotional properties have allowed our business to experience major growth in the technology sector.”

“Today is an exciting day for Huawei Canada and for all of our Ottawa employees,” said Sean Yang, president of Huawei Canada. “Our partnership with the Ottawa Senators reflects our commitment to the City of Ottawa and the value we place on being an important part of Ottawa’s business and technology community.”

“This partnership with one of our most important community ambassadors, the Ottawa Senators, is a further reflection of the growing importance of Huawei to the Ottawa business and technology community,” said Mayor Watson. “Since opening an office in Kanata in 2009, the Huawei Canada Research Centre, based in Kanata, has grown to over 250 researchers and engineers. More importantly, it has become one of Huawei’s global hubs for the research & development of ground-breaking 5G technology.”

The agreement will see Huawei and the Senators collaborate for the next two seasons and coincides with the launch of the new NEXUS 6P Android phone, manufactured by Huawei, which was launched this past week in stores across Canada.

The sponsorship portion of the deal includes rinkboard and in-game advertising with broadcast partner TSN, along with the other sales promotions including the opportunity to win a Huawei Nexus 6P and front-row seats to Senators games. Huawei will also be partnering with the Senators’ Sens@School and “Technology in Schools” programs to promote the importance of science, technology and math as education options for post-secondary students, along with Huawei’s “Telecom Seeds for the Future” program with engineering students at Carleton University and the University of Ottawa.

“As we build our consumer brand in Canada and around the world, working with popular sports franchises like the Ottawa Senators, is an important part of our strategy,” said Mr. Yang. “It’s also an opportunity to build on what we believe is a great local success story for Ottawa’s technology sector, and we are proud to call Ottawa home.”

The game of hockey continues to grow in China, which will be the host country for the 2022 Winter Olympics. The National Hockey League currently has a multi-year broadcast agreement with CCTV-5, the country’s leading sports channel and the NHL drafted its first Chinese player, Andong Song, during the league’s annual entry draft last June.

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