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Bulletin: Senators outline initiatives during club’s fourth fan forum call

by Staff Writer / Ottawa Senators
OTTAWA - During the Ottawa Senators fourth fan forum call today the club outlined various ticketing and promotional initiatives for the 2011-12 season.

The fan forum offered season-seat and suite owners an exclusive opportunity to call in and speak directly with club owner Eugene Melnyk, president Cyril Leeder and general manager Bryan Murray. The fan forum call was also streamed live on Sens TV.

The new fan initiatives presented by Melnyk and Leeder were as follows:

2011-12 season: The Senators will celebrate the club’s 20th anniversary in the National Hockey League throughout the whole season. Celebrations will highlight the Senators and city of Ottawa playing host to the 2012 NHL All-Star Game and Weekend, as well as recognize the 11 Stanley Cup-winning teams of early-era.

Senators heritage jersey: The Senators will introduce a new third jersey, a heritage jersey in recognition of early-era teams.

2012 NHL All-Star Game and Weekend: Senators full- and half-season seat owners, renewing by March 31, will receive priority access to tickets for the all-star game. New purchasers will also have access.

Ticket prices: The average price increase is 1.6 per cent. Some tickets will see no increase; the highest increase is 2.24 per cent. This will mark only the first time in three years that ticket prices have increased. Season-seat owners will save an average of 32 per cent off of single-game prices. The Senators will offer the lowest prices of any Canadian team.

Parking: Full-season seat owners of five years or more will continue to receive free parking, as well as those who have had a half-season package for 10 years or more.

Ticket trade: Season-seat owners can exchange any game tickets, guaranteeing then 100 per cent use of their ticket packages.

New flexible benefits program: Season-seat and suite owners will have the opportunity to select benefits they value the most. There will be more than 60 unique benefits available, including promotion and recognition, exclusive events and Senators experiences.

New 12-month payment plan:
Season-seat owners will now be able to pay for their seats with easy monthly payments.

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