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Bulletin: Senators maintain price freeze on season tickets

by Staff Writer / Ottawa Senators

  Club also looks to increase season ticket holders from 10,000 to 13,500 by 2007-08

OTTAWA - With fewer than 6,700 tickets remaining for the next two months' worth of regular-season games (nine), the Ottawa Senators announced today details of their season ticket renewal program and playoff ticket packages. With many fans expected to take advantage of price breaks, Sens tickets for games at Scotiabank Place will become scarce in future seasons.

Ottawa Senators fans will again see the club freeze season ticket prices for the 2006-07 season -- there have been no increases for the last four seasons -- with ticket packages starting at $21.37 plus taxes. The 30 per cent price reduction in place for 1,500 prime seats in the lower bowl for 2005-06 will also hold for season ticket holders in 2006-07.

The benefits of purchasing season tickets continue to include:
- With already 20 of 24 home games sold out this season, season ticket holders area are guaranteed tickets for all the best games.
- Season ticket holders can save off the regular-season gate prices.
- Only season ticket holders will have priority access for playoff tickets and receive up to 62 per cent off the gate price.
- The club offers a variety of season ticket packages: full season of 44 games (three pre-season and 41 regular season; half season of 22 games; and flexible packages in quantities of 20, 30 or 40 tickets.
- The club also offers a nine-month payment plan with only 10 per cent of the purchase price down and no other payments required until June.

Senators 2005-06 season ticket holders have the opportunity to reserve their seats for this year's Stanley Cup playoffs by renewing their ticket packages for 2006-07 by March 1. Senators fans in Hockey Country can also add to their current ticket packages for next season and new ones can join the team and get priority access to this year's playoff series.

"We are continuing with our very aggressive ticketing strategy, combining the commitment from ownership to the on-ice success with the added value of all-round quality servicing and excellent entertainment value," said Roy Mlakar, Senators and Scotiabank Place chief executive officer and president. "Next season's pricing plan continues to offer fans a price and product second to none."


The Senators also announce today that season ticket sales for 2005-06 are at 10,000, with the club targeting 12,000 season tickets for 2006-07 and 13,500 for the 2007-08. The Senators' highest season ticket level was 11,300 during the 2000-01 season.

"The strength of the Ottawa Senators is and always will be its full-season ticket package base," added Mlakar. "We've seen an impressive return to hockey this season -- thanks to the great fans of Hockey Country. More and more of our games are selling out in advance of game days, making each season ticket that much more valuable with scarcity."

After 24 home games this season, the Senators have an average attendance of 19,531 with a record 20 sell-outs at Scotiabank Place. Coach Bryan Murray's team played in front of a record sell-out crowd of 20,093 in its Jan. 21 game against the Toronto Maple Leafs and have now hit the 20,000-plus mark three times this season (Dec. 28, Dec. 30 and Jan. 21).

"Heading into games on the strength of 10,000 season tickets is key, but on a game-by-game basis, we've also sold an average of 3,200 tickets to groups and another 6,300 single-game tickets," said Mlakar.

"Many of our 20 sell-outs to date this season, and those we expect from the final 17 games, have come weeks in advance of the games. So scarcity of tickets has become the main problem for Senators fans who haven't taken advantage of our great season packages," said Mlakar. "Going into the Olympic break, there are only 855 tickets available for those five games that include division rivals: the Canadiens and Bruins; Sidney Crosby and the Penguins; Marian Hossa and the Thrashers and one of the top Eastern Conference teams in the Flyers."

Looking two months forward, Mlakar also indicated that there are only an additional 5,800 tickets available for four games from March 2 to 21.

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