“As we head into our 20th anniversary celebrations during the 2011-12 season and look at all the great memories we’ve provided our fans, we know we could not have done so without the support, contribution and tradition of our friends and partners at Molson Coors Canada,” said Cyril Leeder, president of Senators Sports & Entertainment. “We recognize and value the contribution Molson Coors has made to hockey in Canada throughout the years. We are also proud that they have been with the Ottawa Senators since our first regular-season win against the Montreal Canadiens on Oct. 8, 1992. With this new extension, Molson will continue to be part of the team’s future success and we look forward to working with them for many years to come.”
“Like all true Sens fans, Molson bleeds red and black, and has since Day 1,” said Pat McEleney, senior director, sports and entertainment, Molson Coors Canada. “Our commitment to the Sens and greater Ottawa community is iron clad and we’ll do all we can to excite and inspire hockey fans and beer drinkers alike at the rink, at the bar or just at home enjoying all the action.”
Since the partnership began more than 20 years ago with the Senators, Molson has played a key role in the club’s community and marketing programs. As the official and exclusive beer sponsor of the Ottawa Senators Hockey Club and Scotiabank Place, Molson is also one of the team’s top financial partners, a presenting marketing partner of the club’s 20th anniversary season and presenting sponsor of Scotiabank Senators Sportsnet game broadcasts.About Molson Coors Canada
With roots dating back to 1786 and a time-honoured tradition of brewing quality beers, Molson is proud to be the nation’s pre-eminent brewer. The Company proudly offers some of the most popular brands in Canada with an award-winning brand portfolio that includes Molson Canadian, Coors Light, Molson Export, Molson Dry and Rickard’s. Molson Coors Canada also partners with other leading brewers to offer such global brands as Heineken, Corona, Miller Genuine Draft and Foster’s Lager. Molson employs 3,000 Canadians, operates seven breweries, including boutique breweries Creemore Springs and Granville Island Brewing Co., and invests in communities from coast to coast through its various charitable initiatives and sports and entertainment sponsorships. Molson Canada is part of the Molson Coors Brewing Company.