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Belleville Sens appoint Rob Mullowney as COO

Hockey club's efforts are ongoing in preparation for the 2017-18 hockey season

by Sens Communications @Media_Sens / Ottawa Senators

BELLEVILLE, ON - Team owner Eugene Melnyk (@MelnykEugeneannounced today the appointment of Rob Mullowney as Chief Operating Officer of the Belleville Senators (@bellevillesen).

"We are extremely pleased to welcome Rob to the Senators family," said Melnyk. "Professional hockey is coming to Belleville and I am committed to ensuring we bring an equivalent calibre of talent to the business side or our organization. Rob is recognized as one of the top executives in the American Hockey League and reaffirms my commitment to make our hockey team an integral part of the city and the local economy."

Mullowney currently serves as the vice-president of operations for the Montreal Canadiens' American Hockey League (AHL) affiliate, the St. John's IceCaps. In order to ensure a proper transition, Mullowney's appointment to the Belleville Senators will take effect Jan. 3, 2017.

Mullowney has worked 12 years in the AHL with the Toronto Maple Leafs, Winnipeg Jets and the Montreal Canadiens affiliates.

During his five seasons with the IceCaps, Mullowney has played a key role in making the team a league leader in all revenue categories. Over that period the IceCaps have also been recognized by the AHL for excellence in sponsorship sales, sponsorship activation, group sales, marketing, community engagement and game operations.

In 2013 Mullowney was named the winner of the AHL's Ken Mackenzie Award, presented annually to the league's top marketing executive. In 2014 the IceCaps were presented with the President's Award as the Team of the Year for excellence in overall operations of a franchise.

Mullowney's career highlights also include working on the Beijing 2008 Olympic Games and being part of the award-winning sponsorship and marketing team of the Vancouver 2010 Olympic Winter Games that raised a record $760 million in sponsorship.

After the 2010 Winter Games Mullowney helped found the Twentyten Group, a premiere sports marketing firm in Canada where he advised clients such as the International Olympic Committee, Vancouver WhiteCaps, University of Victoria and Whistler Blackcomb.

Mullowney holds a Master's Degree in Sport Management and currently serves as the volunteer president of the St. John's Legends Swim Club.

The Belleville Senators will bring professional hockey to the city for the first time. Belleville last had hockey at the Yardmen Arena when the Ontario Hockey League's Belleville Bulls played there from 1981 to 2015. Ottawa's AHL affiliate has resided in Binghamton, N.Y., since the 2002-03 AHL season and won the League championship, the Calder Cup, at the conclusion of the 2010-11 season.

Fans can still access season seats on a first come, first serve basis. Fans are encouraged to make their commitments now as this deposit offer to hold seats will expire soon. There is a fully refundable deposit of only $100 per full season seat to join the Belleville Senators season seat priority list. Details pertaining to the season ticket drive are available at or by emailing or by calling 1-800-444-7367.

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Engage with the Belleville Senators on Twitter: @bellevillesen

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