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by Staff Writer / Buffalo Sabres
The Buffalo Sabres today announced a new five-year partnership with Coca-Cola that will make the beverage company the exclusive soft drink provider of the Buffalo Sabres and HSBC Arena.

“The Coca-Cola brand is one of the most recognized brands in the world,” Buffalo Sabres vice president of sales and business development John Livsey said. “We are very excited that they chose the Buffalo Sabres brand as one through which they can continue their growth throughout the region for the next several years. This is a very exciting partnership for the team.”

The five-year agreement will give Coca-Cola the exclusive pouring rights within HSBC Arena along with dasher board and on-ice advertising. Coca-Cola products can now be found in all concession areas in HSBC Arena. The Coca-Cola Bottling company of Buffalo has been part of Western New York for over 100 years.
“We are proud of our affiliation with the Buffalo Sabres, who, like Coca-Cola, have a long history rooted right here in Western New York,” Coca-Cola Bottling of Buffalo vice president and general manager Peter Benzino said. “We look forward to many years of success and excitement both on and off the ice.”
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