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by Staff Writer / Buffalo Sabres

In a long-term arrangement, the Buffalo Sabres have once again tapped local energy firm New Wave Energy to be "The Power Behind the Buffalo Sabres." Today the Sabres announced the team has renewed its partnership with New Wave Energy Corporation as the official energy provider of the team.

As part of the partnership, the Sabres’ power play and the opposing team's penalty box will continue to garner the namesake of the energy firm headquartered in Buffalo.

“New Wave Energy represents the future of Western New York energy and we are thrilled to continue our partnership with this innovative company,” said Bruce Popko, Pegula Sports and Entertainment’s executive vice president for business development. “Since coming online in 2009, New Wave’s commitment to providing the most comprehensive and cost-efficient energy solutions has made it an ideal addition to our local community. We are proud to have New Wave as the official power behind the Buffalo Sabres.”

In addition to sponsoring the Sabres’ power play, both to the live audience at First Niagara Center and for the team’s broadcast audience on MSG, the renewal of the partnership will also designate New Wave Energy as the energy supplier that will provide competitive electric rates to First Niagara Center.

“We cannot wait to electrify the sights and sounds of the arena for years to come,” said James Schuster, director of operations for New Wave Energy. "With the arena's upgraded state-of-the-art light and sound systems, we are proud to be the only energy company able to make claim to powering to it. Considering the arrival of new and unmatched talent to the team, and the highly anticipated future of our Buffalo Sabres, we are thrilled once again that the organization has chosen and relied on a local company to power its future."

New Wave Energy Corp., a Buffalo-based company, is an approved New York State electric and natural gas utility supplier. The locally owned, fast-growing company provides low-cost energy to more than 7,000 loyal electric and natural gas customers both commercially and residentially.

About New Wave Energy
New Wave Energy is the next frontier in energy choice. Our main focus is providing low cost, environmentally friendly and reliable energy to homes and businesses the United States. Whether you are a large business on Wall Street, or a small business or home on Main Street, our expertise always has your bottom-line as our core concern. As energy innovators, the experts at New Wave Energy are constantly researching methods to produce and supply the most beneficial and cost effective means to secure our energy future. For more inforrmation, visit

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