The Buffalo Sabres are launching a web-based promotional contest that will give fans a chance to take part in an interactive game throughout the 2011-12 season. The Buffalo Sabres Power Lineup Presented by Miller Lite began on Saturday, November 12 and fans can start playing for a chance to win monthly prizes from the Sabres and Miller Lite.
To participate, fans can select a “lineup” consisting of three forwards and two defensemen. A sixth computer-generated “Power Player” will be randomly assigned before every Sabres game. Participants will then go head-to-head with each other, with the points being determined by the actual plus/minus points the corresponding Sabres players tally during the game.
Fans will be eligible for first, second and third place monthly prizes from the Sabres and Miller Lite. The grand prize will be a VIP night to a select Sabres game, including a visit to Lindy Ruff’s post-game press conference and autographed merchandise.
Buffalo Sabres Power Lineup presented by Miller Lite was created in partnership with two East Aurora firms, CENERGY, a brand activation firm, and clevermethod, a web development firm.
For more details and to begin playing, fans can log on to www.sabres.com/powerlineup