Skip to Main Content
The Official Site of the Buffalo Sabres

50th Season jersey now available at Buffalo Sabres New Era Store

Newly renovated store highlights partnership renewal with New Era, the Official Cap of the Buffalo Sabres

by Pegula Sports and Entertainment @PegulaSE /

The Buffalo Sabres New Era Store is now open at KeyBank Center, and beginning today fans will be able to purchase the Sabres 50th Season Commemorative Jersey at the brand-new shop.

The store is open weekdays from 10 a.m. to 5 p.m. and on Sabres and Bandits game nights.

New Era Cap's naming rights to the store signify just one element of the partnership renewal agreement that is centered around maximizing the fan experience. 

"The Buffalo Sabres New Era Store simplifies the fan shopping experience by more efficiently presenting merchandise with the ability to accommodate more people on busy game nights," said Dan Misko, PSE's senior vice president of business development. "We're glad that our partners at New Era Cap have collaborated in enhancing this space and will be continuing to present a number of in-game elements that have become fan favorites over the last several years."

"As the official cap of the Buffalo Sabres, this was an important opportunity for us to be able to expand our partnership with the team as we help to enhance the experience of all fans," said Josh Feine, Vice President of Sports Marketing, Corporate Partnerships & Business Development at New Era Cap. "The Buffalo Sabres New Era Store will feature a much greater assortment of New Era products making it an essential stop while visiting downtown Buffalo."

Video: Introducing The Golden Jersey
Currently, Fanatics brand 50th Season jerseys are available at the Buffalo Sabres New Era Store with both blank jerseys and personalized Sabres player jerseys in stock. Authentic blank Adidas branded jerseys are also on the shelves, with personalized player jerseys coming in the next few weeks.

The Buffalo Sabres New Era Store features a New Era Cap Wall with a specially-designed 50th season commemorative Sabres cap, along with a wide variety of traditional and uniquely designed hats. 

New Era Cap has four additional retail locations on the 100 and 200 levels of KeyBank Center that are open for fans on game nights. New Era will continue to present the fan-favorite Cap Shuffle on the videoboard during Sabres games. The company has helped recognize dozens of area advocates by helping create the One Buffalo Community Award in 2016. New Era Cap will continue to present the award to community members who make a difference this season. The Sabres Skills Challenge Presented by New Era is set to return later this season. More details will be available in the future.

About New Era Cap
New Era Cap Co., Inc. is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball and the National Football League as well as the Authentic Cap of the NBA, New Era Cap is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era Cap encourages people to truly express their personal style and individuality through its products. The Company is headquartered in Buffalo, NY and operates facilities in Canada, Europe, Brazil, Japan, and Hong Kong. For more information, visit

About Pegula Sports & Entertainment
Pegula Sports & Entertainment (PSE) streamlines key business areas across all Pegula family-owned sports and entertainment properties including the Buffalo Bills, Buffalo Sabres, Buffalo Bandits, Rochester Americans, Rochester Knighthawks, LECOM Harborcenter, Black River Entertainment, ADPRO Sports, PicSix Creative agency and numerous hospitality properties. PSE aims to be a leader in the sports and entertainment industry by bringing together the individual resources, capabilities and talents of each of its entities to create a cohesive and sustainable brand that together represents the Pegula family's interest. PSE's mission is exemplified by its One Buffalo initiative, which unites Western New York and serves as a representation of teamwork through a deeper connection between Buffalo sports teams, fans and the community.

View More