DETROIT – As word of the Royal Swedish Snowballs spread through the Red Wings locker room, some players thought they were being duped when told of their captain’s entrepreneurial endeavor.
“Com’on, is this for real?” asked Patrick Eaves, when told of Henrik Zetterberg’s new business venture. “I feel like I’m being punk’d right now.”
It’s no practical joke, Patrick.
Zetterberg is a co-owner of a Sweden-based company that introduced metro Detroit to the traditional Scandinavian treats last September. But the light vanilla crème, chocolate, and coconut concoction will finally make its Joe Louis Arena debut Friday night when the Red Wings host the St. Louis Blues.
Fans can gobble up the tasty morsels at all remaining home games. A four-pack of the delicious treats are just $6, and can be found at three JLA locations – East End Joe’s (section 116), Hockeytown Grill (section 126), and Mike’s Inside Scoop (section 112). Individual snowballs, for $1.50 each, can also be purchased at the Mike’s Inside Scoop location.
Sales for the Royal Swedish Snowballs – manufactured at Just Baked, a specialty cupcake and bakery with 12 locations across suburban Detroit – have been brisk enough for the company to take another step, Zetterberg said.
“It’s been good,” he said. “It’s exciting, and when we started it was a goal of ours to have them here at The Joe and now we’re here. It’s been a long wait, a long road, but it’s exciting to have them out there.”
Drew Miller likes them, but not before wondering what took so long for his teammates to learn of the low-calorie Swedish Snowballs.
“You would think that with him being the new captain and all that he would share with his teammates a little bit, have them on the plane,” said Miller, sarcastically.
When told of Miller’s request, Zetterberg was quick to point out how spoiled the players are on Red Bird III. “We have a lot of treats on there already,” he said. “But I will bring some along on one of these trips.”
Follow Bill Roose on Twitter | @Bill_Roose