DETROIT – The Detroit Red Wings today announced a partnership with DraftKings, the official daily fantasy hockey game of the National Hockey League (NHL), to become the official daily fantasy sports partner of the Red Wings. Through the partnership, fans will have the opportunity to compete for Red Wings tickets, postgame player meet-and-greets, Zamboni rides and additional exclusive Red Wings experiences.
Fans can access the free daily fantasy hockey contests on DraftKings.com through the Red Wings social media channels on select dates throughout the season. Participants will then be able to select a nine-member NHL fantasy roster for their chance to win exclusive Red Wings prizes.
“Our partnership with DraftKings gives our fans a great opportunity to experience the excitement of fantasy sports on a daily basis and win tremendous Red Wings prizes in the process,” said Rob Croll, director of corporate partnerships for the Red Wings. “DraftKings has proven to be a leader in the growing field of daily fantasy sports and we’re excited to give our fans another way to connect with our team and players.”
“Interest in daily fantasy sports is at an all-time high, and professional teams like the Red Wings truly understand the power of the contests when it comes to engaging their fan bases,” said Paul Liberman, co-founder and chief operating officer for DraftKings. “We’re looking forward to helping Red Wings fans enjoy a new way to leverage their knowledge of the team and the league to compete for real world prizes.”
As part of the agreement, DraftKings will receive prominent brand placement across the Red Wings digital platforms. In addition, DraftKings will be featured on in-arena signage throughout Joe Louis Arena, including dasher boards and in-bowl LED signage.
DraftKings offers contests for experts and casual players alike. In addition to daily fantasy hockey, DraftKings also offers fantasy contests in major professional and collegiate sports.
For more information and to draft your fantasy roster for free, visit www.DraftKings.com/RedWings.
Launched in April 2012, Boston-based DraftKings, Inc. is the largest, U.S.-based online gaming destination where players engage in daily fantasy sports competitions across fantasy professional football, baseball, golf, basketball, hockey, soccer, mixed martial arts, and college football and basketball. DraftKings offers free and pay contests every day that award cash prizes. All contests feature a salary cap format, and new contests are offered every day with instantaneous prize distribution for winners. For more information, visit DraftKings at www.draftkings.com, like DraftKings at www.facebook.com/draftkings, and follow DraftKings at www.twitter.com/draftkings.
About The Detroit Red Wings
The Detroit Red Wings hockey club, an Original Six member of the National Hockey League and 11-time Stanley Cup Champion, was purchased by Michael and Marian Ilitch in 1982. Other Ilitch companies in the food, sports and entertainment industries include: Little Caesars Pizza, Blue Line Foodservice Distribution, Ilitch Holdings, Inc., Olympia Entertainment, Olympia Development of Michigan, Little Caesars Pizza Kit Fundraising Program, Champion Foods and Uptown Entertainment. Michael Ilitch owns the Detroit Tigers. Marian Ilitch owns the MotorCity Casino Hotel. For more information, visit www.DetroitRedWings.com.