Skip to main content
The Official Site of the Detroit Red Wings

Wilson gives inside look at events center

by Staff Writer / Detroit Red Wings
As part of ongoing efforts to share the exciting progress of the District Detroit and the new Detroit Events Center, Olympia Entertainment hosted an Adcraft of Detroit Club luncheon at Joe Louis Arena's International Bancard Olympia Club on November 19.


Olympia Entertainment President and CEO Tom Wilson spoke to more than 100 Adcraft members, who represent all segments of the city’s advertising and marketing communications industry, about the genesis of the project, the “deconstructed” nature of the design of the Events Center, and the latest fan enhancements.

Wilson shared conceptual renderings of cutting-edge gondola seating; the “skin” on the outside of the arena bowl that would display video and graphics; on-site practice ice, which will also be used for amateur hockey; an outdoor plaza featuring a massive video wall, and spaces bordering the arena site that will be regularly programmed with music and entertainment.
Wilson said the Detroit Events Center, which will serve as the centerpiece of the District Detroit’s 50 blocks of thriving businesses, parks, restaurants, bars and event destinations, “…will be the best in America” because it reflects all of the greatest concepts in arena design to date, plus some new innovations that are designed to attract the very best in sports and entertainment.
View More