DETROIT – The Detroit Red Wings Foundation and Tim Hortons Cafe & Bake Shop are pleased to announce the return of the “I Love the Red Wings” Donut, a specially-themed, heart-shaped donut decorated with red and white sprinkles. The Red Wings Donut will be available in all Michigan Tim Hortons Cafe & Bake Shop restaurants beginning Friday, March 8 through Sunday, March 17. Proceeds from the sale of the special donut will benefit The Detroit Red Wings Foundation
As part of this special fundraiser, Red Wings defensemen Brendan Smith will encourage fans to tweet a picture of themselves with the “I Love the Red Wings” donut to @TimHortonsUS, @DetroitRedWings and @bssmith7. All participants will be entered for a chance to win a $20 Tim Card, and Brendan will personally pick a winner each day of the fundraiser.
Now in its fourth year, the “I Love the Red Wings” Donut has raised over $40,000 for the Red Wings Foundation. This year local Tim Hortons Cafe & Bake Shop owners have set a goal of raising more than $50,000 from donut sales. The limited-time-only Red Wings Donut retails for $1. Tim Hortons Cafe & Bake Shop is the official coffee of the Detroit Red Wings and the official coffee served at Joe Louis Arena.
About the Detroit Red Wings Foundation:
The Detroit Red Wings Foundation is an affiliate of Ilitch Charities, a 501(c)(3) organization. The Foundation invests in the future of our community by providing funds and resources to worthy causes that contribute to the growth of the sport of hockey. Ilitch Charities is a non-profit organization that invests in our community’s future by supporting innovative, collaborative and measurable programs in the areas of community development, human services, education and recreation through contributions from the Ilitch companies, their colleagues and the generosity of others. For more information, please visit DetroitRedWings.com/Foundation.
About Tim Hortons Cafe & Bake Shop:
Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, espresso-based beverages, specialty teas, home-style soups, fresh sandwiches, grilled paninis, wraps, hot breakfast sandwiches and fresh baked goods, including our trademark donuts. As of December 30, 2012, Tim Hortons had 804 restaurants in the United States and 4,264 restaurants systemwide. To learn more about Tim Hortons Cafe & Bake Shop, visit www.timhortons.com or follow on Facebook (www.facebook.com/TimHortonsUS) and Twitter (www.twitter.com/TimHortonsUS).