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The Official Site of the Detroit Red Wings

Red Wings to launch new high-def video app

by Alex DiFilippo / Detroit Red Wings

DETROIT – The Red Wings today announced the launch of the Red Wings DeskSite, a free and new interactive video app that proactively delivers premium, high-definition video content to the fans of HockeyTown.

The Red Wings DeskSite is a personalized HD video content library constructed to support fans’ growing consumption of online video by providing instant access to every Red Wings video produced. Exclusively modeled for the “Big Screen” and effectively acting as a DVR for the Internet, the Red Wings DeskSite serves as a digital fan hub for HD video, web content and social conversations around the team.

“This partnership with DeskSite continues our efforts to give Red Wings fans easy access to content to stay updated with news surrounding the team and never miss a moment of Red Wings action,” said Tom Wilson, President and CEO of Olympia Entertainment. “DeskSite brings all the fantastic content available on DetroitRedWings.com to one centralized location, making it extremely convenient and user-friendly.”

DeskSite enables instantaneous video playback, freeing fans from the buffering, freezing and dropping associated with streaming video on a website. Videos are automatically downloaded and stored directly to users’ devices, allowing fans the ability to view content offline, without an Internet connection. The platform also includes audiovisual alerts, reducing the delay between a video’s initial release and fan access. Video programming consists of Red Wings game highlights, postgame recaps, player and coach interviews, and additional behind-the-scenes footage.

“The Red Wings DeskSite offers fans everything they want, and equally important, nothing they don’t,” said Richard Gillam, CEO of DeskSite. “With this new platform, we’ve made some exciting leaps forward in the evolution of digital media, most notably in the twin pillars of content curation and content access. If you’re a serious Red Wings fan, this is a ‘must have’ experience.”

Fans can download the Red Wings DeskSite at www.redwingsdesksite.com.

About DeskSite: DeskSite is a next-generation digital media company that’s revolutionizing the way fans connect with their favorite entertainment brands. The company has partnered with many of the world’s most valuable sports teams to continuously deliver highly-produced, team-specific HD video content across a broad demographic spectrum.

About the Detroit Red Wings: The Red Wings hockey club, an Original Six member of the National Hockey League and 11-time Stanley Cup Champion, was purchased by Michael and Marian Ilitch in 1982. Under Ilitch ownership, the team has won four Stanley Cup championships, six Presidents’ Trophies as the NHL’s regular season champion, and 16 division titles. Other Ilitch companies in the food, sports and entertainment industries include: Little Caesars Pizza, Blue Line Foodservice Distribution, Ilitch Holdings, Inc., Olympia Entertainment, Olympia Development, Little Caesars Pizza Kit Fundraising Program, Champion Foods and Uptown Entertainment. Michael Ilitch owns the Detroit Tigers. Marian Ilitch owns the MotorCity Casino Hotel. For more information, visit www.DetroitRedWings.com.

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