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Red Wings launch "TXT4TIX" program

Partnership with ReplyBuy allows fans to purchase last minute Red Wings tickets by simply sending a text message

by Alex DiFilippo /

DETROIT - The Detroit Red Wings today announced a partnership with global sales provider, ReplyBuy, to launch the team's new "TXT4TIX" program to provide Red Wings fans exclusive ticket offers sent directly to their mobile devices.

Starting today, fans who participate and utilize the new program will receive customized notifications when Red Wings tickets become available, enabling them to complete their purchase on-demand in a matter of seconds. By simply responding to a text message, fans gain access and instantly purchase Red Wings tickets without the hassle of clicking a link or completing additional steps. Electronic tickets will be delivered to the buyer's phone instantly, which can then be scanned at the event. The faster the fans respond, the better their seat locations will be.

"With tickets extremely limited for the final season at Joe Louis Arena, our partnership with ReplyBuy will give Red Wings fans an opportunity to safely and instantly purchase last-minute released tickets," said John Ciszewski, Senior Vice President of Sales for the Detroit Red Wings. "Our partnership with ReplyBuy is one of the many ways the Red Wings are working to make the game day experience hassle-free and memorable for our fans to celebrate the 'Farewell Season at The Joe.'"

"The Detroit Red Wings are one of the most storied franchises in the NHL," said ReplyBuy CEO and Founder Josh Manley. "It's a true honor for ReplyBuy to be chosen to power their new fan engagement and instant mobile sales solution. Their leadership understands the importance of providing fans a seamless mobile buying experience. We're excited to help Red Wings fans spend less time clicking links and taking multiple steps by delivering the kind of instant gratification today's fans expect."

Red Wings fans can register for "TXT4TIX" by visiting or texting "WINGS" to 20123. For more information on the "TXT4TIX" program, fans can watch an instructional video here.

About ReplyBuy:
ReplyBuy is a global sales platform that combines mobile messaging, payments and digital commerce to deliver instant consumer gratification. ReplyBuy has been embraced across the NBA, NHL, MLS and NFL, as well as major universities. It is described as "what might be the fastest-growing company in the sports ticketing space," according to ESPN. ReplyBuy enables teams, clubs and venues to connect with their fans in real-time via mobile and creates an intuitive, friction-free purchasing experience for the fan.


For more information, visit Twitter: @ReplyBuy

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