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Red Wings extend partnership with Van Andel Institute for Hockey Fights Cancer Night

by Alex DiFilippo / Detroit Red Wings
DETROIT – The Detroit Red Wings have extended their partnership with Van Andel Institute’s Purple Community in an effort to raise money for cancer research when the Red Wings host the Pittsburgh Penguins at Joe Louis Arena for Hockey Fights Cancer Night on Thursday, Oct., 23 at 7:30 p.m. This is the second year that the Red Wings and Van Andel Institute (VAI) have partnered to deliver VAI’s mission of biomedical research and science education throughout Michigan.

Fans can purchase an upper-level seat to the game for $40 or $55. Proceeds from each ticket sold through this special offer will be donated back to VAI, where their research center helps to develop treatments and therapies for cancer and neurodegenerative diseases. One hundred percent of funds raised will go directly to cancer research at VAI.

All fans in attendance for Hockey Fights Cancer Night will receive a purple rally towel, courtesy of Meijer and Coke Zero, and a My Purple IsSM card, courtesy of VAI. During a stoppage in the game, fans will be encouraged to stand and hold up their My Purple Is card to recognize someone in their life who has been affected by cancer.

What’s Your Purple is a rallying cry for anyone whose life has been touched by cancer,” said David Van Andel, Chairman and CEO of Van Andel Institute. “The dedicated scientists and educators at Van Andel Institute work long and difficult hours to unravel the mysteries behind catastrophic illness and disease. None of it would be possible, however, without the gracious support of friends and supporters like the Detroit Red Wings and their fans who share our vision and mission.”

“We are honored to continue our partnership with Van Andel Institute, a leader in research and education when it comes to battling cancer and disease,” said Tom Wilson, President and CEO of Olympia Entertainment. “Connecting with the community has always been a high priority for the Red Wings, and extending our partnership with the Purple Community in particular continues to be a great way to engage our fans and raise funds for an outstanding cause.”

The event is part of the annual Hockey Fights Cancer month in October, an initiative founded by the NHL and NHLPA in December 1998 to raise money and awareness for hockey’s most important fight. To date, more than $12.8 million has been raised under the Hockey Fights Cancer Initiative to support national and local cancer research institutions, children’s hospitals, player charities and local cancer organizations.

Tickets for the game are on sale and can be purchased by visiting and entering the promo code “PURPLE.”

About Purple Community

Purple Community is Van Andel Institute’s dynamic community engagement program that connects individuals, schools, teams, companies and corporations that want to join the fight against cancer and neurodegenerative diseases to the resources needed for action. Individualized tools and customized assistance are available to create events and programs that help raise funds for biomedical research and science education at Van Andel Institute. Begun in 2009, Purple Community is expanding nationally, with more than 160 events scheduled in 2014. The program recently surpassed the $1 million mark in donations. Thanks to a generous endowment from Jay and Betty Van Andel, every dollar of every donation goes directly to the cause. Find out more about Purple Community by visiting 100% To Research, Discovery & Hope®.

About The Detroit Red Wings

The Detroit Red Wings hockey club, an Original Six member of the National Hockey League and 11-time Stanley Cup Champion, was purchased by Michael and Marian Ilitch in 1982. Other Ilitch companies in the food, sports and entertainment industries include: Little Caesars Pizza, Blue Line Foodservice Distribution, Ilitch Holdings, Inc., Olympia Entertainment, Olympia Development of Michigan, Little Caesars Pizza Kit Fundraising Program, Champion Foods and Uptown Entertainment. Michael Ilitch owns the Detroit Tigers. Marian Ilitch owns the MotorCity Casino Hotel. For more information, visit

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