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Red Wings announce "Joe Moment Bracket Challenge"

Team surpasses 1 million Twitter followers and launches "The Vault"

by Alex DiFilippo /

DETROIT - The Detroit Red Wings today announced details surrounding the "Joe Moment Bracket Challenge," presented by FOX Sports Detroit. Red Wings fans will have an opportunity to vote for their favorite moment at Joe Louis Arena in a bracket-style format featuring 32 of the top moments in Red Wings history at The Joe.

For the rest of the regular season, memorable moments will go head-to-head in the bracket challenge, giving fans an opportunity to relive the top moments in Joe Louis Arena history. Fans can then cast a vote for their favorite memory, with the moment receiving the most votes advancing to the next round. Additionally, a custom hashtag has been created for each moment to allow fans to share their vote via social media.

"Whether it's raising the Stanley Cup, a jersey retirement celebration or the countless milestone and record-setting games, we expect the 'Joe Moment Bracket Challenge' to bring back memories and allow our fans to revisit the moments that have led The Joe to become one of the most historic arenas in professional sports," said Tom Wilson, President & CEO of Olympia Entertainment. "Adding an avenue for fans to engage with each other and cast votes will surely lead to an exciting competition, and we look forward to seeing what Red Wings fans select as the top moment at The Joe."

The winning moment will be played on the video board during the Red Wings final regular season home game at Joe Louis Arena on April 9 against the New Jersey Devils.

Red Wings fans can view the "Joe Moment Bracket Challenge" and cast votes by visiting



Earlier this month, the Detroit Red Wings attracted its 1 millionth Twitter (@DetroitRedWings) follower. The Red Wings currently rank fourth in the NHL in total social followers (Facebook, Twitter, Instagram) with a total of 3.4 million followers, trailing only the Chicago Blackhawks, Pittsburgh Penguins and Boston Bruins.

In addition to 1 million Twitter followers, the Red Wings Community Relations Instagram account (@drwcommunity) ranks first in the NHL among related community-based accounts.

The Red Wings also recently launched a new Instagram account for Hockeytown Authentics (@shophockeytown), giving Red Wings fans a first-hand look at new products and accessories available for purchase at Hockeytown Authentics in Troy (1845 E. Big Beaver Rd.).

For more information on the team's social channels, visit the "Red Wings Social Central" at



The "Joe Moment Bracket Challenge" is one of many digital elements set to live within "The Vault" - the new online home for fans to celebrate the Red Wings rich 38-year history at Joe Louis Arena as the "Farewell Season at The Joe" enters its final stretch.

In addition to voting in the "Joe Moment Bracket Challenge" within "The Vault," Red Wings fans can watch videos, download "Farewell Season at The Joe" wallpaper and cover photos, view historical infographics and enter-to-win four tickets to the final regular season home game at The Joe.

Fans are encouraged to continue utilizing the hashtag #Farewell2TheJoe when sharing Joe Louis Arena memories on social media, and fans will have an opportunity to see their posts and photos within "The Vault" when using the hashtag.

Fans can explore "The Vault," by visiting

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