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Red Wings and Labatt Blue partner to renovate Jack Adams Memorial Arena

Community arena in northwest Detroit to receive painting, landscaping and other renovations on July 22 through investment of $15,000 and more than 100 volunteer hours

by Brett McWethy @DetroitRedWings /

DETROIT -- In advance of the 2021 National Hockey League Entry Draft, the Detroit Red Wings, in partnership with Labatt Blue, today announced they will invest $15,000 and more than 100 volunteer hours to renovate Jack Adams Memorial Arena at the Adams Butzel Recreation Complex in northwest Detroit on Thursday, July 22. Colleagues from both organizations will spend the day painting, landscaping and rebuilding the rental skate area, among other renovations.

"With special thanks to Labatt Blue, the Red Wings look forward to helping Detroit Parks and Recreation's Jack Adams Memorial Arena prepare to reopen this fall," said Red Wings and Tigers director of community impact Kevin Brown. "Our aim is to continue inspiring future generations of hockey players across our community and ensuring widespread accessibility for young Detroiters."

"Our local Labatt employees look forward to volunteering to renovate community rinks where the love of hockey begins. Pick-up games with friends lead to a lifelong love of the game," said Janine Schoos, brand director for Labatt. "We're excited to partner with the Red Wings to get the rinks ready!"

Jack Adams Memorial Arena, located at 10500 Lyndon Street in Detroit, is currently the city's only indoor, public ice rink. The arena is named after former Red Wings coach and general manager Jack Adams, who is the only person to win the Stanley Cup as a player, coach and general manager. Operated by the Detroit Parks & Recreation Department, Jack Adams Memorial Arena hosts in-house leagues and introduction to hockey programs for children ages 3-12.

"The City is thankful for the partnership of the Red Wings and Labatt Blue," said Erin Casey, Assistant Director, Detroit Parks & Recreation. "This will go towards exposing even more Detroit youth to hockey through programs at the renovated Jack Adams Memorial Arena."

In August 2019, the Red Wings and Labatt Blue also collaborated to renovate the hockey rink and surrounding areas at Clark Park in southwest Detroit.


About the Detroit Red Wings

The Detroit Red Wings hockey club, an Original Six member of the National Hockey League and 11-time Stanley Cup Champion, was purchased by Mike and Marian Ilitch in 1982. Under Ilitch ownership, the team has won four Stanley Cup championships, six Presidents' Trophies as the NHL's regular season champion, and 16 division titles. Other Ilitch companies in the food, sports and entertainment industries include: Little Caesars Pizza, Blue Line Foodservice Distribution, the Detroit Tigers, Olympia Entertainment, Olympia Development of Michigan, Little Caesars Pizza Kit Fundraising Program, Ilitch Holdings, Inc., MotorCity Casino Hotel and Champion Foods. The Ilitch Companies also maintain a joint venture interest in 313 Presents. For more information, visit


About Labatt Blue

Proudly headquartered in Buffalo, New York, Labatt USA has imported Labatt Blue and Labatt Blue Light from Canada since 1951. Today, Labatt Blue is America's top-selling Canadian beer. With a clean, refreshing taste, light color, slight hop aroma, good balance, fruity character and a slightly sweet taste, Labatt Blue has become the premier Canadian pilsener in the Great Lakes region and expansion markets across the United States.

First brewed in Canada in 1847, Labatt continues to carry on the tradition and heritage of the great outdoors.

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