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Rebel Nell's The Joe Collection On Sale This Friday

Detroit-based jewelry company partnering with Detroit Red Wings Foundation to create limited-edition line from items collected outside Joe Louis Arena

by Brett McWethy / |

DETROIT -- On Friday, Sept. 27, Detroit-based jewelry company Rebel Nell will unveil "The Joe Collection," a limited-edition line of one-of-a-kind, hand-made pieces created from fallen debris and paint fragments outside historic Joe Louis Arena.

The Joe Collection, which includes earrings, necklaces, dog tags and cuff links, goes on sale tomorrow, Sept. 27 at 11 a.m., for a limited time at the Team Store inside the award-winning Little Caesars Arena and online at, with a portion of the proceeds benefiting the Detroit Red Wings Foundation.

The company created The Joe Collection to provide an opportunity for Detroiters to preserve a piece of the iconic Joe Louis Arena structure, while supporting a cause dedicated to the next generation of hockey.

"The Detroit Red Wings Foundation is proud to collaborate with Rebel Nell on this exciting project," said Kevin Brown, director of community relations & Detroit Red Wings Foundation. "This unique relationship brings together two like-minded organizations committed to creating opportunities for Detroiters to succeed. A portion of the proceeds from The Joe Collection will aid our mission to continue growing the great sport of hockey in communities across Michigan."

Rebel Nell was founded in 2013 by Amy Peterson and Diana Russell with the mission to employ women facing employment barriers in Detroit. The company educates its employees on financial management, life wellness and entrepreneurship, and empowers them to transition to a life of independence. Since its inception, Rebel Nell has provided $295,000 in wages, housed 14 families and created 24 jobs, resulting in 2,700 hours of workforce training.

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