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Little Caesars Hockey has new affiliation

by Alex DiFilippo / Detroit Red Wings

DETROIT – The Red Wings and Little Caesars Hockey today announced a collaboration with the Farmington Hills Hockey Association, allowing it to formally become the Little Caesars Farmington Hills Hockey Association (LCFHHA) and effectively more than doubling the number of Little Caesars affiliated teams in the Metro Detroit area.

The agreement allows Little Caesars Hockey the opportunity to develop Farmington Hills-based teams from Mini-Mite (ages 5-6) up to Midget (ages 15-18) by fully integrating AAA hockey all the way through Initiation Programs, such as the Detroit Red Wings “Little Wings” program and “TimBits” Learn to Play program, designed to provide an affordable way for children to learn how to play hockey.

“This collaboration further strengthens Little Caesars’ commitment to hockey in the state at all levels of competition, while teaming up with the City of Farmington Hills,” said Christopher Ilitch, president and CEO of Ilitch Holdings, Inc. “For more than a decade, Ilitch Holdings has been a strong and consistent partner with the Farmington Hills Parks and Recreation Department, and we see this as an extension of our natural working relationship.”

The agreement more than doubles the number of Little Caesars Hockey affiliated teams from 12 to 26, resulting in more than 500 players now affiliated with Little Caesars Hockey. The joining of forces between Little Caesars Hockey Club with the A/AA and House teams of Farmington Hills Hockey Association – formerly known as the Farmington Hills Fire – will include new Little Caesars uniforms for participating teams, coaching education programs, shared practices and several other operational efficiencies.

“The LCFHHA is determined to attract and retain families in greater numbers at the Farmington Hills Ice Arena, growing the Association’s programming base,” said Darren Eliot, director of Little Caesars Amateur Hockey. “We’re excited to welcome new players to the Little Caesars Hockey family and help them continue to grow and develop both on and off the ice.”

Little Caesars Farmington Hills Hockey Association will now offer 12 AAA boys and girls teams, eight A/AA teams and seven House teams. The Michigan Amateur Hockey Association’s District 4 council approved the revised bylaws at a council vote on Aug. 4.

About Little Caesars Amateur Hockey: Michael and Marian Ilitch, the founders of Little Caesars Pizza, began sponsorship of amateur hockey in 1968. Little Caesars AAA teams have won 14 national championships and 63 state of Michigan titles while placing over 80 players in the National Hockey League and hundreds in the NCAA, OHL and top junior leagues throughout North America. The Little Caesars Amateur Hockey League was created in 1978 to increase the level of competitive play and provide more opportunities for metro Detroit youth hockey players. Today, the league consists of more than 600 travel and house teams with more than 11,000 youth hockey players. For more information, visit LittleCaesarsHockey.com or LCAHL.org.

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