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Jack Daniel's Season Opening Celebration at Little Caesars Arena

Chevrolet Plaza's 900-square foot LED video screen - the largest in Detroit - will show the game live

by Brett McWethy /

DETROIT - Olympia Entertainment today announced that fans are invited to join the inaugural Jack Daniel's Season Opening Celebration at the state-of-the-art Little Caesars Arena in advance of the Detroit Tigers home opener at Comerica Park on Thursday, March 29. Access to the indoor and outdoor festival, which also features dozens of breweries, is free, open to the public and available for fans of all ages. 

The festival will begin at 8 a.m., with the outdoor activities remaining open through the 7 p.m. start of the Pistons vs. Washington Wizards game that same day. The Little Caesars Arena Via concourse, where select vendors and entertainment will be located, will close at 3 p.m., to prepare for the Pistons game.

The Tigers home opener will be broadcast on the 900-square foot video screen located in Chevrolet Plaza adjacent to the Meijer southwest entry of Little Caesars Arena as well as on 50+ televisions and video screens located inside the Little Caesars Arena Via concourse. To ensure the safety and enjoyment of all attendees, staff will be in place to check IDs and provide wristbands for fans who are at least 21 years of age.

The Tigers host the Pittsburgh Pirates at Comerica Park with first pitch at 1:10 p.m. Gates open at 11 a.m., and fans are encouraged to enter the ballpark early. For Tigers Home Opener ticket information fans can log on to or call 866-66-tiger.

A wide range of activities, including live music featuring Your Generation in Concert, interactive games, Red Wings and Pistons promotions, alumni autograph signings, and much more, will be announced the week of the event. Several activities will also be held in the street-level Via concourse. By downloading The District Detroit app, fans can secure parking in advance at any of the Olympia Development-managed parking lots within The District Detroit. 

For the most up-to-date festival information, visit  

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