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MSG Sports names new public-relations exec

by Staff Writer / New York Rangers
Madison Square Garden has named Stacey Escudero to the newly created position of vice president, business public relations, MSG Sports, it was announced today.  Ms. Escudero will report to Barry Watkins, senior vice president, communications, Madison Square Garden and Scott O’Neil, president, MSG Sports.

Ms. Escudero will oversee all business public relations activities for MSG Sports, including the development and execution of proactive media strategies that support the division’s priorities and help drive its growth objectives. Concentrating on trade, business and consumer press initiatives, she will work closely with the MSG Sports group to create targeted, impactful public relations campaigns that elevate the visibility of MSG Sports and support critical marketing partnerships.

MSG Sports consists of professional sports teams, the New York Knicks, New York Rangers, New York Liberty, and the Sports Properties division, which includes college and high school basketball, boxing, track and field, among other sports events held at Madison Square Garden.  The division also handles sponsorship sales for the teams, the Arena, all arena events and the upcoming state-of-the-art renovation of the Garden.

Ms. Escudero was previously director, public relations for MSG Media. In that capacity she developed and executed strategic public relations campaigns targeting trade, business and consumer media for regional television networks MSG and MSG Plus, MSG Interactive, which manages all wireless and online initiatives for Madison Square Garden, and the Integrated Media Sales division.

Ms. Escudero joined MSG Media from Rainbow Media, where she served as trade publicist promoting national television networks AMC, IFC and WE tv.  Previously Ms. Escudero held positions with public relations agencies The Domino Group and Drasnin Communications.  She has a Bachelor of Arts degree in Communications from University of California, San Diego.
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