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MSG Network and Fox Sports Net Announce Fifth Annual "Cheering For Children Week"

by Staff Writer / New York Rangers
From April 3-9, MSG Networks will conduct the fifth annual "Cheering For Children Week" to raise funds and community awareness for Madison Square Garden's "Cheering For Children" foundation and its affiliation with "The After School Corporation (TASC). For the second year in a row, unique network-related events and gifts will be offered throughout the week for viewers and radio listeners to purchase.


Items that will be available during this year's telethon include:

* MSG/FSN Merchandise
* MSG Knicks and Rangers Sound Plaques (11"x15" plaques that depict a memorable moment of the Knicks or Rangers history complete with a sound chip of the MSG announcer calling that play)
* Announcer Sports Lunches
* Walt "Clyde" Frazier signed basketballs
* An autographed pair of Muhammad Ali boxing gloves
* An autographed Joe Namath football
* The Ultimate Fan Pak (two tickets to a Knicks, Nets, Liberty, Yankees, Mets, Rangers, Islanders, and Devils game and memorabilia items (a hat & t-shirt) from each of the teams)
* The chance to be an honorary Nets Ball boy/Ball Girl for the 2000-01 home opener
* A day of golf with Sam Rosen and John Davidson
* Dinner at Play-By-Play restaurant & two tickets to the April 12 Knicks/Nets game
* A "Suite for a Night" package at the Continental Airlines Arena for a Devils playoff game and a visit from FSN Devils announcers Mike Emrick and Chico Resch, dinner at the Winners Club and a Martin Brodeur autographed hockey puck.

During "Cheering For Children Week", the charitable efforts of both the network and the respective teams are highlighted during one telecast of each of the professional teams covered by MSG and FSN. The MSG and FSN telecasts will feature Cheering For Children Week-themed pre-game shows and interviews with affiliated TASC representatives. Each of the designated game telecasts will feature exclusive raffle items. The MSG Network web site (www.msgnetwork.com) will also offer visitors the opportunity to retrieve information about "Cheering For Children Week".

"It is a win-win situation for both the children's charities in the area and for our viewers who give so generously," said Joseph M. Cohen, Executive Vice President, Madison Square Garden. "We are happy to be working with 'The After School Corporation' to make a difference in the lives of so many children, If our actions can help just one child who needs assistance, then it makes it that much more worth while."

All proceeds from the 2000 "Cheering For Children Week" telethon will benefit "The Cheering For Children After-School Corporation" which is directly impacting the lives of more than 18,000 7-13 year old boys and girls in all of the five boroughs. The program, which began during the 1999-2000 school year, includes educational, athletic, artistic, and social elements to inspire and empower young people to set goals and achieve success, while also providing valuable programming for after-school programs in need of positive and engaging curricula. A key component of the program is the consistent interaction among Madison Square Garden athletes and executives and participating students. Several times a month, these athletes, on-air talent and/or executives visit students to participate in question and answer sessions, lead clinics and stress the importance of setting goals and remaining in challenging after-school programs.

Last year's telethon raised over $130,000 as viewers responded overwhelmingly to gifts such as playing basketball with Hall of Famer Walt "Clyde" Frazier, appearing on a Yankees pre-game show with Al Trautwig, talking sports with Marv Albert on the "SportsDesk" set, and winning a Wayne Gretzky autographed game-used puck from his final NHL game.

MSG Network is part of Madison Square Garden L.P.. Cablevision Systems Corporation owns a controlling interest in MSG L.P., which also includes FOX Sports New York, the New York Knicks (NBA), the New York Rangers (NHL), the New York Liberty (WNBA), the New England Sea Wolves (Arena Football League), the Hartford Wolf Pack (American Hockey League) and the Madison Square Garden arena complex, located in the heart of the New York metropolitan area.
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