The Madison Square Garden Company (NASDAQ: MSG) and Duracell Powermat announced a new arena-integrated marketing partnership today making Duracell Powermat the official wireless charging partner of Madison Square Garden, the New York Knicks, New York Rangers and New York Liberty. The partnership will place Duracell Powermat wireless charging systems throughout The World’s Most Famous Arena, including integration in the Arena’s currently underway comprehensive, top-to-bottom Transformation, allowing Knicks and Rangers fans to always be powered up when attending games and other events at the Arena.
The industry-leading wireless charging system will be showcased throughout The Garden, including product integration into the new suites and club spaces, as well as a dedicated “Duracell Powermat Powerzone” where event attendees can charge their electronic devices during events. Duracell Powermat receivers will also be available for purchase at the retail stores within Madison Square Garden, so fans can continue to charge their wireless devices with ease outside of The Garden.
“Enhancing the fan experience by integrating state-of-the-art technology is a key component of Madison Square Garden's Transformation,” said Scott O'Neil, president, MSG Sports. “The event experience is incredibly social today, with fans constantly using their phones to share content and information, and connect with one another. This partnership with Duracell Powermat will ensure that fans at Knicks and Rangers games will always be charged up while watching their favorite teams and never miss the chance to share their experience with friends.”
“2012 will be a pivotal year for Duracell Powermat as we embark on an ambitious undertaking to bring accessible power to networked venues in well-known consumer locations. As one of the most iconic arenas in the world, Madison Square Garden is a fitting venue to kick off this exciting initiative,” said Ron Rabinowitz, CEO of Duracell Powermat.
As part of the partnership, the new Event Level Suites that debuted in the first phase of the three-year Transformation in October and the Madison Suites, which will come online for the 2012-13 seasons, will have Duracell Powermat wireless charging products available for guests to utilize. The new Delta Sky360 Club and 1879 Club Presented by J.P. Morgan, which are exclusive spaces for the holders of the top Knicks and Rangers season tickets, will both also offer fans the ability to wirelessly charge their electronic devices. Duracell Powermat will also turn one of the new Viewing Areas on the 8th floor of the Arena into the “Duracell Powermat Powerzone.” The area will be fully branded and feature product integration throughout, such as the placement of Duracell Powermats on the drink railings where fans can stand and enjoy food or beverages and watch the game.
The new marketing partnership also provides Duracell Powermat with prominent brand exposure in-arena, including promotion on LED signage and the new IPTV system at all Knicks and Rangers games and select concerts, as well as a feature on GardenVision, the center-hung scoreboard. The company will also receive inclusion across MSG’s digital assets, including brand integration in consumer-directed event emails, as well as integration on the MSG website and the MSG Insider mobile application.