As if adidas wasn't already crushing their first foray into the game of hockey, they now have the NHL's most charismatic player on board.
Predators defenseman P.K. Subban has joined adidas in a partnership that will see the blueliner featured in a variety of promotional items and marketing campaigns, the first of which was released on Monday, a video with Subban showing off some of his new attire.
Subban joins an impressive hockey arsenal adidas has formed over the past few months since becoming the official outfitter of the NHL to begin the 2017-18 season, including names like Connor McDavid, Sidney Crosby, Brent Burns and Tyler Seguin.
Always thinking outside the box, Subban says the partnership was a natural fit, since both parties share a vision to not only grow the game of hockey, but the brand and lifestyle as a whole.
"I know that it's not the traditional hockey deal, but it's definitely cool to be a part of something that's essentially never been done in the sport," Subban said. "This deal is based on lifestyle and integrating pop culture into the sport and crossing over onto different platforms."
So, stay tuned, because as Subban has shown us time and time again, it's impossible to know what he'll do next, but it's always spectacular.
"I'm really excited to see where this goes because there's never really been an example of anybody who's been able to crossover in the sport and be able to do different things throughout pop culture on different platforms," Subban said. "I'm excited about the opportunity to work with them."