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Preds and Bridgestone Arena Roll Out Beacon Technology

by Alexis Tahara / Nashville Predators

When fans step into Bridgestone Arena on Thursday night for Game Five of the Nashville Predators Western Conference Quarterfinal series against the Chicago Blackhawks, they’ll be introduced to one of the newest mobile experiences in sports and events – beacon technology.

Recently, beacon technology hit the news when it was introduced at popular music festivals where it enabled attendees to connect with other people attending the shows and receive relevant content specific to speakers or musicians the attendees were about to hear.

The Preds are one of the first NHL teams, and the only Central Division team to utilize beacon technology, which allows a fan’s mobile device to listen for signals emitted from more than 200 beacons installed by Radius Networks throughout all levels of Bridgestone Arena.

At each event, certain beacons will be set to deliver exclusive content and special offers to fans that pass by their location. For instance, some fans may frequent the 200-level so a Patron Platinum Club discount is right up their ally; for others, a coupon for Tavern ’96 will fit the bill.

(On the right is an example of what it will look like when the Bridgestone Arena’s beacons send a personalized message to fans inside Bridgestone Arena.)

One of the best parts about the technology is that it’s always changing, so those utilizing it will never know what special offers or exclusive content will be on its way to them when they step inside the doors of 501 Broadway. While one week may contain a coupon to try the newest concession stand food item, the next week might provide an exclusive Gnash “Thunderstruck” video – you never know.

Getting the “beacon experience” while visiting Smashville is easy – just download (or update) the official Smashville App to its most current version and enable the App’s proximity services. Finally, turn on the phone’s Bluetooth capabilities and you’re done. Currently, Bridgestone Arena’s beacons are set to work with iOS (Apple) devices, but Android and other operating systems are on the horizon.

A very limited number of tickets are still available for Thursday’s game and can be purchased via Ticketmaster by visiting NashvillePredators.com. Additionally, the Predators will release 100 $15-tickets courtesy of Ticketmaster at 10 a.m. (CT) on Thursday morning, these tickets will be sold only at Ticketmaster.com while supplies last.

As always, stay tuned to Nashvillepredators.com for the most up to date information on Nashville Predators playoff special events, promotions and news and join the conversation and show your Preds Pride by using #StandWithUs and tweeting the team at @PredsNHL.

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