Nashville, Tenn. (July 9, 2018) - The Nashville Predators have announced a 10-year partnership with Coca-Cola Bottling Co. Consolidated, one of the largest long-term deals in the team's history, which officially launched July 1.
"We pride ourselves on listening intently to our fans, and to be able to provide Coca-Cola and Dr Pepper products inside Smashville is another great example of the connection with our fans," Nashville Predators President and CEO Sean Henry said. "The No. 1 professional sports franchise partnering with the No. 1 soft drink is a relationship that our fans asked for and deserve."
Coca-Cola Consolidated plans to feature Dr Pepper as the official soft drink of the Predators in addition to other traditional Coca-Cola offerings, which are set to make their official debut at the Sam Smith concert on July 7, the next public Bridgestone Arena event. The partnership was announced at the 'Let Freedom Sing: Nashville July 4th Fireworks' celebration that took place downtown and featured a Dr Pepper activation on Bridgestone Arena's plaza and an appearance by Preds defenseman Matt Irwin.
"As the local bottler in Nashville for 37 years, Coca-Cola Bottling Co. Consolidated is thrilled to partner with the Nashville Predators," Senior Director of Brand Marketing at Coca-Cola Consolidated Heather Hucks said. "In addition to cheering alongside some of the most passionate fans in hockey, we are happy to partner with Dr Pepper to bring Smashville exciting interactive programming both on the ice and in the community."
The Predators Golden Packs presented by Dr Pepper will go on sale July 12 and are the only way to guarantee access to the best Preds games of the 2018-19 season. 2018-19 Golden Packs include tilts with Chicago, St. Louis, Toronto, Boston and Pittsburgh and come with your choice of a preseason game or Bridgestone Arena concert including shows by Maroon 5, Drake, Florence and the Machine and more. For more information on the included benefits and to purchase your own Golden Pack, please visit nashvillepredators.com/goldenpacks.
About Coca-Cola Bottling Co. Consolidated:
Coke Consolidated is the largest Coca-Cola bottler in the United States. Our Purpose is to honor God, serve others, pursue excellence and grow profitably. For more than 116 years, we have been deeply committed to the consumers, customers, and communities we serve and passionate about the broad portfolio of beverages and services we offer. We make, sell, and deliver beverages of The Coca-Cola Company and other partner companies in more than 300 brands and flavors to 65 million consumers in territories spanning 14 states and the District of Columbia. Headquartered in Charlotte, N.C., Coke Consolidated is traded on the NASDAQ under the symbol COKE. More information about the company is available at www.cokeconsolidated.com. Follow Coke Consolidated on Facebook, Twitter, Instagram and LinkedIn.