The Pittsburgh Penguins have hired Terry Kalna as Senior Vice President of Sales and Broadcasting, the team announced today.
Kalna, 39, a native of Greensburg, has spent the past eight years as Managing Director of International Speedway Corporation, a sister company to NASCAR that operates 13 racetracks across the country – including Daytona, Talladega, Darlington and Richmond. He oversaw sales, service and media for ISC and was actively involved in consumer marketing and brand strategy.
He replaces David Peart, who left in February to become General Manager of ROOT Sports in Houston.
Kalna was identified as a candidate and ultimately selected after a comprehensive nationwide search that was conducted by Turnkey Search, the leading executive search firm in sports and entertainment. Turnkey considered more than 100 senior level executives for the role and narrowed the field down to eight finalists.
“Terry brings great experience and a unique business perspective from outside the hockey world, but he’s also a native western Pennsylvanian who is familiar with the marketplace,” said David Morehouse, CEO and President of the Penguins. “He understands the importance of relationship-building and is well aware of the kinds of relationships we’ve built with our fans, our corporate partners and the community in general. We think he will be an excellent addition to the Penguins’ staff.”
Kalna will oversee corporate sales, partnership activation, ticket sales and premium sales in addition to the Penguins Radio Network. He will also be the primary contact with ROOT Sports, the Penguins’ local television rightsholder.
Before being promoted to the Managing Director role in 2007, Kalna served as senior director of marketing partnerships for ISC. He also worked as a sales executive for ISL Worldwide AG and Penske Motorsports Inc. In all, he has 17 years of sports business experience.
“This is an exciting day for me and my family,” Kalna said. “I’ve enjoyed every minute of my time with ISC and have learned so much, but the opportunity to come home and work for a team I grew up watching is a dream come true. I still remember sitting in Section D24 at the Civic Arena when Mario beat Jon Casey on that famous goal in the 1991 Stanley Cup Final. There’s an extra bit of passion involved in coming back to work for the hometown team.”
Kalna played youth hockey at Kirk S. Nevin Arena in Greensburg and for the Amateur Penguins program before moving on to prep school hockey at Tabor Academy and Cranbrook Kingswood School. He graduated from Hobart College in 1998 with degrees in economics and history.
He has been a member of USA Hockey’s Marketing Council since 2011 and recently earned his USA Hockey Level 5 coaching certification.
He and his wife, Whitney, and children Caitlyn (6) and Trevor (4) will be relocating to Pittsburgh from their home in Ormond Beach, FL.
Peart had been with the Penguins since 2009 as Senior VP of Sales and Service. Peart previously held executive roles in Texas with the Houston Texans, Texas Rangers and Dallas Stars. He also was an executive with the San Francisco 49ers.