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Pittsburgh Penguins to Launch HD Radio Channel in September

by Staff Writer / Pittsburgh Penguins
The Pittsburgh Penguins will launch a new HD radio channel in September, devoted specifically to the Penguins, the NHL and other hockey-related programming.

“Pittsburgh Penguins Radio” will be a joint effort with 105.9 The X (WXDX-FM), the team’s radio rightsholder, and will be heard on 105.9 HD-2 and, beginning with training camp coverage in September.
The Penguins are the first team in professional sports to announce the creation of a channel that may be heard 24 hours a day, seven days a week.
“The Penguins always are looking for new ways to deliver unique content to the greatest fans in hockey, and we’re excited now to be the first team to venture into the world of 24/7 HD radio,” said Dave Soltesz, the Penguins’ senior vice president of corporate sales.
“We are thrilled that the Penguins have embraced the NHL team-branded audio concept,” said Gregg Baldinger, director of NHL Radio. “I can imagine that one of the pre-set radio choices for every Penguins fan is going to be Pittsburgh Penguins Radio.”
One highlight of the programming menu will be a live, local weekday show.
“It won’t be your ordinary talk show by any means,” Soltesz said. “The format of this show will be high energy, covering a variety of intriguing topics. Penguins fans are everywhere -- on Twitter, Facebook, texting, listening, watching -- looking for any information on our team and players. That’s what this show will be about. “
The station also will air “NHL Live,” a daily two-hour show that comes from NHL Radio, as well as NHL Commissioner Gary Bettman’s weekly talk show, “NHL Hour.”
“In addition, we envision our fans being able to hear Wilkes-Barre/Scranton Penguins games, classic Pittsburgh Penguins games, and a variety of other hockey-related programming,” Soltesz said.
Industry expert Bob Snyder of Beason Broadcast Partners has been working with the Penguins on the technology and growing reach of HD Radio.
“Over the next three years, I project that more than 75 models of cars will have HD-capable radios that are factory-installed, which means that Pittsburgh Penguins Radio will be available to a growing portion of commuters,” Snyder said. “In the meantime, we also will be streaming our programming via the internet 24/7, and we believe this will become one of the most popular features of from day one.”
The Penguins and 105.9 The X (WXDX-FM) announced a new six-year broadcast rights agreement to have all regular season and playoff games carried on the station.
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