The Pittsburgh Penguins Foundation has launched its new innovative website at www.pittsburghpenguinsfoundation.org featuring an interactive homepage design highlighting the Foundation’s wide range of programs. The site includes a variety of social media tools enabling visitors to navigate the pathways of the Foundation’s multi-faceted mission.
“We are very excited about the launch of our new website as it provides easy access to visitors looking for information detailing our vast collection of charitable and community programs,” stated Pittsburgh Penguins Foundation President Dave Soltesz. “The new site springs to life for visitors through an array of photography and video highlights that fully describe our Foundation’s many initiatives.”
The site offers one-click access to each of the Foundation’s core programs, supported with written descriptions, photography and video highlights. The site’s media-heavy inner pages also showcase the multitude of charitable and community outreach efforts of the Pittsburgh Penguins hockey franchise and offers fans the opportunity to support the team’s initiatives.
After only one active year, the Foundation’s website underwent a complete overhaul and now offers a dynamic solution to understanding the Foundation’s wide range of programs.
The new site was created by Kelevra Ideas, a Pittsburgh-area digital marketing firm that specializes in social, mobile and web campaigns for a variety of brands including sports, entertainment and non-profits.
"This launch is the product of a well thought out collaboration between both Kelevra Ideas and the Pittsburgh Penguins Foundation,” stated Marcus Miller, Managing Partner for Kelevra Ideas. “Together, our goal was to showcase everything the Penguins Foundation does to serve our community, specifically for the health and safety of our youth through hockey and other activities. We accomplished this by creating a consistent message in web, social, and mobile media. We are so proud to be working alongside one of the premier foundations in the NHL and all professional sports.”