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The Official Site of the Pittsburgh Penguins

Pens Merchandise Remains Top Seller

by Joe Sager / Pittsburgh Penguins

The demand for Pittsburgh Penguins merchandise continues to soar.

Twenty-six NHL teams increased online merchandise sales on Shop.NHL.com for December. The Penguins, winners of the Amp Energy NHL Winter Classic, led the pack with a sales increase of 164 percent in comparison to December, 2006. 


 

In addition, the Penguins have five of the top-selling items on Shop.NHL.com for the month of December. Sidney Crosby continued to lead all jersey sales, while teammate Evgeni Malkin rounded out the Top 10.

Overall, sales of NHL-licensed product on Shop.NHL.com for December increased 44 percent compared to the same period last year. The holiday sales period experienced an additional boost due to the demand for official Amp Energy NHL Winter Classic merchandise. The most searched term on Shop.NHL.com was “Winter Classic,” while four of the six top-selling items were of the NHL Winter Classic variety.
     
TOP 10 SELLING ITEMS ON SHOP.NHL.COM  (December 1-31, 2007)
   1.   Pittsburgh Penguins 10 Greatest Games DVD
   2.   2008 NHL Winter Classic Tee – Royal Blue
   3.   2008 NHL Winter Classic Hoody – Buffalo Sabres
   4.   NHL Big Six Short Sleeve Tee – Grey
   5.   2008 NHL Winter Classic Hoody – Pittsburgh Penguins
   6.   2008 NHL Winter Classic Crosby N&N Tee – Pittsburgh Penguins
   7.   NHL Greatest Moments DVD
   8.   S. Crosby N&N Tee – Pittsburgh Penguins Black
   9.   Hockey Fights Cancer Tie - Pink
   10.  NHL Deluxe Standings Boards New – NHL Logo

TOP 10 SELLING PLAYER JERSEYS ON SHOP.NHL.COM (December 1-31, 2007)
      Sidney Crosby, Pittsburgh Penguins
      Alex Ovechkin, Washington Capitals
      Daniel Briere, Philadelphia Flyers
      Chris Drury, New York Rangers
      Ryan Miller, Buffalo Sabres
      Maxim Afinogenov, Buffalo Sabres
      Brendan Shanahan, New York Rangers
      Evgeni Malkin, Pittsburgh Penguins
      Joe Thornton, San Jose Sharks
      Henrik Lundqvist, New York Rangers

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