The Pittsburgh Penguins ranked No. 1 in the NHL in radio ratings in the key male 25-54 demographic according to Arbitron, Inc. ratings for the January-May 2013 time period. The specific category was “average game share.” The Penguins’ flagship station is 105.9 The X (WXDX-FM).
Last month it was announced that the Penguins’ TV ratings for the 2012-13 season were the highest for any NHL, NBA or MLB team on a regional sports network in the U.S. since 2002.
The Penguins’ led all U.S.-based NHL teams in website visits for the 2012-13 season.
“The tremendous news about the radio ratings give us another opportunity to salute the greatest fans in sports,” said David Peart, the Penguins’ Senior VP of Sales and Service. “The loyalty and passion of Penguins’ fans is unsurpassed.”