This playoff season, Pittsburgh Penguins fans can participate in the Stanley Cup Playoffs like never before. The Pittsburgh Penguins “Beard-a-thon” is an opportunity for fans to grow their own playoff beard and raise money for charity. Proceeds from the 2009 Penguins Beard-a-thon will benefit the Mario Lemieux Foundation.
Fans can participate in the beard-a-thon in one of three ways – grow a beard, pledge a friend, family member or co-worker who is growing a beard or pledge a participating Penguins player.
Participants in the Penguins Beard-a-thon will invite family, friends and business associates to pledge their playoff beards. So, every day the fan maintains his beard, more money is raised for the Mario Lemieux Foundation. Fans who are unwilling or unable to grow playoffs beards can also pledge their favorite Penguins player, including Maxime Talbot and Pascal Dupuis
. For more information or to enroll in the Penguins Beard-a-thon, please log onto www.beardathon.com/penguins
“The intensity, both on and off the ice, goes to a whole new level in the playoffs. The Pittsburgh Penguins Beard-a-thon gives fans a chance to show their passion and raise money for a very worthy charity,” said Penguins vice president of marketing James Santilli.
While it may not be pretty, it’s all for a great cause. All proceeds will benefit the Mario Lemieux Foundation. The objective of the Mario Lemieux Foundation is to fund promising research projects being conducted by the most talented scientists in the field. The Foundation’s most significant gift was a $5 million award to the renowned University of Pittsburgh Medical Center, to establish the Mario Lemieux Centers for Patient Care and Research. Additional information about the Mario Lemieux Foundation is available at www.mariolemieux.org
The Pittsburgh Penguins fan who raises the most money will win an autographed Sidney Crosby
jersey and be recognized at a Penguins home game during the 2009-10 season. All donations to the Mario Lemieux Foundation are tax deductible.