October heralds a flurry of things – cooler temperatures as autumn marches forward, leaves change colors, the NHL regular season begins, and the color purple washes through the National Hockey League. Wait… purple?
|FSN broadcasters Paul Steigerwald and Bob Errey display items being sold to raise money for the Hockey Fights Cancer program |
Fans probably noticed that their favorite team’s normal colors include a lavender accent as the NHL continues its annual Hockey Fights Cancer campaign throughout October. This league-wide initiative includes numerous activities that involve all member clubs, players, management and fans - as well as the creation of Hockey Fights Cancer-themed merchandise - all with the goal of raising awareness and funds for this important cause.
Each team selects one home game in October to spotlight the Hockey Fights Cancer cause. On Monday, October 18, the entire Pittsburgh Penguins organization and their partners focused their energy to this end when the Penguins battled the Ottawa Senators.
To kick off the Penguins Hockey Fights Cancer festivities, Trib Total Media hosted a ticket giveaway contest to raise awareness of the program. Trib Total Media donated $1 for each entry up to $2,500 and the Penguins matched all funds raised to benefit the Leukemia & Lymphoma Society of Western Pennsylvania and West Virginia Chapter!
|Fans received a special cancer awareness shirt presented by UPMC Cancer Centers |
For fans who attended the October 18 game, UPMC Cancer Center sponsored a special cancer awareness shirt. All fans received this Hockey Fights Cancer shirt as they entered CONSOL Energy Center.
The Penguins organization donned this year’s Hockey Fights Cancer silk tie. Pittsburgh Penguins’ players sported the ties pre- and post-game while Pens’ management, executives, coaches and team broadcasters wore the ties throughout the game. Team owner and Penguins great Mario Lemieux led the Penguins Alumni Association as he proudly displayed the Hockey Fights Cancer tie as well. In addition, Pierre Larouche and Warren Young joined Mario in sporting the tie and raising awareness for hockey’s most important fight.
Other elements of the special night included:
- A cancer awareness public service announcement filmed by Penguins center Max Talbot, a cancer survivor and physicians from UPMC Cancer Center aired on the video screen at CONSOL Energy Center
- Penguins staff wore NHL Hockey Fights Cancer lapel pins
- Penguins players wore special Hockey Fights Cancer decals on their helmets (throughout the month of October)
- Sidney Crosby’s charity suite hosted six young cancer patients and their families while the Pittsburgh Penguins hosted a suite for cancer survivors from UPMC Cancer Center and their families
- Special Pittsburgh Penguins Dream Capsules were distributed to the young cancer patients in the Sidney Crosby Charity Suite
- The Penguins Ice Crew wore Hockey Fights Cancer apparel to showcase the special merchandise that is available for purchase in the Pens Gear Store and wrapped their shovels and pails in the signature lavender color
- Hockey Fights Cancer brochures were available at the Penguins Guest Service booths (throughout the month of October)
For more information on the league-wide Hockey Fights Cancer program, please visit www.nhl.com
Fans can help support the Hockey Fights Cancer initiative by purchasing specially designed ties, apparel, Dream Capsules, or the NHL’s Best of the Decade-Reflections of Hockey's Past Ten Years photo book. A portion of the proceeds are donated to the Hockey Fights Cancer program. RELATED ARTICLE: Talbot's Visit to Hillman Cancer Center Puts Smiles On Patients' Faces >>