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Inside the Ropes with Sid the Kid

by Staff Writer / Pittsburgh Penguins
BURBANK, CA  – First there was Orr, then there was Gretzky, now Sidney Crosby has emerged as the face of the NHL at only 20 years old. Warner Home Video (WHV) and the NHL are teaming up to give hockey fans a special DVD, On the Ice and Beyond.  The DVD gives fans an exclusive look into the life of hockey’s newest prodigy, Sidney Crosby: On the Ice and Beyond hits shelves on October 7, 2008 and will be available for $24.98 SRP. 


On the Ice and Beyond details Crosby’s meteoric rise to the NHL’s elite. The DVD captures his historic 2007-2008 season, where he captained the Pittsburgh Penguins all the way to the Stanley Cup Final in only his third season.

“Crosby is establishing himself as one of the elite athletes of our time,” said Eddie Scannell, WHV Director, Sports Marketing. “On the Ice and Beyond capture’s a star that has had a profound impact on the league and has captured the hearts of hockey fans worldwide.”

From the demands of superstardom to life on and off the ice, On the Ice and Beyond gives an up close look at the NHL’s newest phenom in his third year. The behind the scenes footage covers Crosby’s life from the start of training camp through the Stanley Cup Final. This DVD scores a hat trick for hockey enthusiasts young and old.

About the NHL
The National Hockey League, founded in 1917, is the second-oldest of the four major professional team sports leagues in North America.  Today, the NHL consists of 30 Member Clubs, each reflecting the League’s international makeup, with players from more than 20 countries represented on team rosters. According to a Simmons Market Research study, NHL fans are younger, more educated, more affluent, and access content through digital means more than any other sport. The NHL entertains more than 100 million fans each season in-arena and through its partners in national television (VERSUS, NBC, TSN, CBC, RDS, RIS, NASN, NHL Network and HDNet) and radio (Westwood One and XM Radio).  Through the NHL Foundation, the League’s charitable arm, the NHL raises money and awareness for Hockey Fights Cancer, Hockey’s All-Star Kids and NHL Diversity, and supports the charitable efforts of all NHL players. For more information on the NHL, log on to NHL.com.

About Warner Home Video
With operations in 90 international territories, Warner Home Video, a Warner Bros. Entertainment Company, commands the largest distribution infrastructure in the global video marketplace.  Warner Home Video's film library is the largest of any studio, offering top quality new and vintage titles from the repertoires of Warner Bros. Pictures, Turner Entertainment, Castle Rock Entertainment, HBO Home Video and New Line Home Entertainment.

For more information on these and other titles distributed by Warner Home Video, visit www.whvdirect.com.
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