Penguins Sidney Crosby
and Jordan Staal
were among 14 NHL players who took part in the NHL Player Media Tour this week in New York City.
It was a concerted effort by the NHL’s marketing department to make top players available for pre-season interviews and promotional spots with the league’s television rightsholders as well as the NHL Network, nhl.com, NHL Radio and national media outlets. Versus, TSN and CBC were among the national networks participating.
“Marketing our players in an authentic manner is of critical importance to the league,” said Brian Jennings, the NHL’s executive vice president of marketing. “Our aim during this season launch time period is to efficiently use our players’ time to capture key story-lines which create compelling content, and to allow the media to capitalize on that content. Based on this year’s results and feedback, we couldn’t have been more pleased.”
In addition to Crosby and Staal, other players participating were Vincent Lecavalier of the Tampa Bay Lightning, Martin Brodeur of the New Jersey Devils, Henrik Lundqvist of the New York Rangers, Rick Nash of the Columbus Blue Jackets, Patrick Kane and Jonathan Toews of the Chicago Blackhawks, Ryan Miller of the Buffalo Sabres, Dion Phaneuf of the Calgary Flames, Anze Kopitar of the Los Angeles Kings, Rick DiPietro of the New York Islanders, and Staal’s brothers – Eric of the Carolina Hurricanes and Marc of the Rangers.
“It’s a fun thing for the parties involved to get in touch with the players before the season starts,” Brodeur told nhl.com. “Promotion of the game is a big thing right now, especially in the days of the internet and TV and how big of an impact each has on the business part of the game. For the young guys and the old guys like myself to commit to come is a great thing.
“We’re a big family and we’re all playing the game we love and trying to grow it for the next kid that comes in.”