SUNRISE, Fla. – Sunrise Sports & Entertainment announced today that BDO Seidman, LLP and Chief Executive Air have joined the organization as official marketing partners of the Florida Panthers and the BankAtlantic Center, while Andy Frain Services has significantly enhanced its existing partnership.
“It is indicative of SSE’s ability to activate brands and service clients that these three well-respected yet diverse brands have chosen to partner with us exclusively in the South Florida market,” said SSE president & COO Michael Yormark. “In addition, we believe that the unique promotional aspects of these partnerships will help our brand activation team break through the clutter of a competitive South Florida marketplace and help raise the overall awareness of our new partners.”
With these three new agreements, the momentum continues for the SSE sponsorship department as BDO Seidman, LLP is making its first foray into sports and entertainment marketing and Andy Frain Services has chosen to significantly increase the depth of its partnership with the Panthers and the BankAtlantic Center.
As part of their partnership BDO Seidman, LLP – a national accounting and consulting firm – will receive in-arena signage, the presenting sponsorship of the concierge desks at BankAtlantic Center VIP entrances, an “Inside the Numbers” in-game feature and more.
Andy Frain Service’s multi-year agreement includes designation as the Official Security Services Provider of the Florida Panthers and a number of business-to-business networking opportunities. In addition, Andy Frain Services will receive significant in-arena signage including murals on the Lexus Suite and Club Level and LED exposure.
Chief Executive Air’s multi-year agreement includes the presenting sponsorship of the BankAtlantic Center’s suite attendants – including branded shirts and nametags – presenting sponsorship of select Panthers networking events in New York City, various hospitality benefits, database marketing and more.
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. Home to more than 200 events annually and the Florida Panthers Hockey Club, the BankAtlantic Center was a finalist for Arena of the Year in annual awards given by trade publication Pollstar. The BankAtlantic Center welcomes more than two million guests each year and is also the home of Sawgrass Live presented by BankAtlantic.