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Sunrise Sports & Entertainment NamesPete Soto Sr. Director, Presentation & Production

by Staff Writer / Florida Panthers
SUNRISE, Fla. – Sunrise Sports & Entertainment (SSE) announced today that they have hired Pete Soto as the organization’s Sr. Director, Presentation & Production. 

“After an extensive search we are pleased to welcome Pete to the SSE family,” said SSE President & COO Michael Yormark. “It was our goal to hire a leader in the game presentation and production field who will be responsible with creating the ultimate fan entertainment experience at the BankAtlantic Center. Pete has a clear vision and understanding of our organization’s goals and objectives. He will provide Panthers fans with a new excitement and unforgettable experience that will be unmatched by any sports team in South Florida.”
Soto brings nearly 20 years of game presentation experience to SSE, including spending the last 12 years working with the Carolina Hurricanes. As Director of Advertising Production and In-Game Marketing, Soto oversaw the daily operations of Gale Force Media, CanesVision and WolfPack TV. He was involved in all aspects of game production, game format, marketing/broadcast commercials and fan experience for the Carolina Hurricanes, as well as North Carolina State football and basketball programs.
Soto, who graduated from Barry University, also spent six years working as a producer with the Florida Marlins. While with the Marlins he produced, created and maintained all video productions for the club, as well as the World Series in 1997. He has also spent time working in the game production department for both the Miami Dolphins (1993-98) and Florida Panthers (1998).
Additionally, Soto served on the production team for three Super Bowls (XXXIII, XXXVIII, XXIX), video director at the 2002 Salt Lake Winter Olympics and associate producer/director for the NFL’s Hall of Fame Induction and Hall of Fame Game (2002-2006). He is a 14-time Telly Award Winner, six-time Golden Matrix Award Winner and a four-time Addy Award winner.
The Florida Panthers Offseason is presented by JetBlue. Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Follow us on Twitter, Facebook, and YouTube. Home to more than 200 events annually and the Florida Panthers Hockey Club, the BankAtlantic Center was a finalist for Arena of the Year in annual awards given by trade publication Pollstar.
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